“In The Apple Market Share Myth, I demonstrated how overall market share numbers can be used to suggest ideas that have no basis in reality. Here, I’ll look at the slippery aspect of numbers, prove that a quality share of the market can be better than a larger market share, and then compare how the definition of a market is critically important in determining how useful market share numbers are. In particular, I’ll look at the iPod’s market share,” Daniel Eran writes for RoughlyDrafted.
The very interesting full article contains a number of points about Mac and iPod market share myths and realities here.
[Thanks to MacDailyNews Reader “James” and “LinuxGuy” for the heads up.]
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs – June 15, 2005