Apple market share myths deconstructed

“In The Apple Market Share Myth, I demonstrated how overall market share numbers can be used to suggest ideas that have no basis in reality. Here, I’ll look at the slippery aspect of numbers, prove that a quality share of the market can be better than a larger market share, and then compare how the definition of a market is critically important in determining how useful market share numbers are. In particular, I’ll look at the iPod’s market share,” Daniel Eran writes for RoughlyDrafted.

The very interesting full article contains a number of points about Mac and iPod market share myths and realities here.

[Thanks to MacDailyNews Reader “James” and “LinuxGuy” for the heads up.]

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47 Comments

  1. MacMania good call. yeah all the supposed experts are too busy eating crow with both hands to type a retracttion article.

    And FWIW PC processor upgrade cards count as a full computer in market share numbers.

    I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.

  2. macromancer: “I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.”

    I´ve got 6 macs: 5 in the closet one I use. So I would be 6 users right….

    Just stick with the standards set up by the industry and quit trying to fudge the numbers to make yourself feel better.

    I am guessing most of the recent sales of Macbooks has come from a long pent up demand by Mac owners moving up to something new. That will only last so long. Apple has to move lots more computers to make any progress.
    And is the recent leap in Apple market share just because there were fewer PCs sold last quarter or whenever they count? There are lots of PC owners waiting until Vista comes out before they buy their next Windows computer.

  3. macromancer: “I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.”

    I´ve got 6 macs: 5 in the closet one I use. So I would be 6 users right….

    Just stick with the standards set up by the industry and quit trying to fudge the numbers to make yourself feel better.

    I am guessing most of the recent sales of Macbooks has come from a long pent up demand by Mac owners moving up to something new. That will only last so long. Apple has to move lots more computers to make any progress.
    And is the recent leap in Apple market share just because there were fewer PCs sold last quarter or whenever they count? There are lots of PC owners waiting until Vista comes out before they buy their next Windows computer.

  4. Nobody,

    Computers are sold all over the world but mostly in Asia, Africa and South America with a pirated copy of Windows loaded prior to sale. That computer cannot be added to Microsoft’s market share if Microsoft did not profit from it’s sale.

    Use common sense.

  5. Neat & Tidy said: “I am guessing most of the recent sales of Macbooks has come from a long pent up demand by Mac owners moving up to something new.

    Maybe change your name to “I should pay attention”.

    AAPL CFO said on the call 50% of Macintosh buyers were “new to Mac”. That kinda makes your statement shit, doesn’t it?

    Do you “feel better now”?

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  6. Big Al, should Linux count “market share” if nobody pays for the Linux version being used? Paid for or not, “market share” is still market share, though it could be segmented even further; ‘Paid vs. Non-Paid.’

  7. So your suffering from market share envy eh? Well everyone knows that virtually no one on the face of the earth uses Macintosh computers for anything. Everything useful and popular are always done on Windows because of the superior development tools and install base. No software developer in their right mind would ever start out working on a product for the Macintosh because they would go out of business. With only a tiny fraction of users running this bloated, slow and overpriced computer system. Since only the rich can afford these computers no real applications are ever written for it.

    Eventually Apple will go out of business as MP3 players are developed. Then we can all sit back and run the only real operating system for home and business – Microsoft Windows.

  8. We MacHeads are part of a small—but growing—and HIGHLY profitable market share. Many computer companies would give their firstborn to be in this position. That said, Apple’s position would be so much better and safer if they could reach double digit market share in month to month sales.
    Right now Apple still can’t afford many major mistakes whereas Microsoft could stumble along for years and still be a viable company because they have so much cash and so many cash cows. Apple has to pick its fights very wisely, whereas MS can pick any fight it wants—for now.

    Market share translates into dollars and developers and more people would take the Mac seriously for personal use and business. With, say 12% market share, Macs would make some serious inroads into business.

    If Apple had that kind of market share they could also be even more creative and adventurous in their products.

  9. John Doe,

    Market share implies a buyer and a seller of the good in question.

    Besides most Linux variants have some sort of value added tax, especially if they are pre-installed. There is always some cost added to the price of the computer in question, even if it is only the cost of installation.

    That brings us back to the fact that if Microsoft did not sell the copy of Windows that is on a new computer, it cannot count as part of Microsoft’s market share. Just ask any Microsoft shareholder.

  10. Daniel’s post is a rambling conglomeration incomprehensible goofiness and word salad propaganda. If Daniel wants to “write for people who read” the least he can do is post something that is comprehensive and objective.

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