Apple market share myths deconstructed

“In The Apple Market Share Myth, I demonstrated how overall market share numbers can be used to suggest ideas that have no basis in reality. Here, I’ll look at the slippery aspect of numbers, prove that a quality share of the market can be better than a larger market share, and then compare how the definition of a market is critically important in determining how useful market share numbers are. In particular, I’ll look at the iPod’s market share,” Daniel Eran writes for RoughlyDrafted.

The very interesting full article contains a number of points about Mac and iPod market share myths and realities here.

[Thanks to MacDailyNews Reader “James” and “LinuxGuy” for the heads up.]

Related article:
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs – June 15, 2005

47 Comments

  1. Thank you, Tera, for writing a rebuttal I didn’t want to. The author’s assertions are so full of crap as to be detected with a failing nose from across the continent.

    Including Microsoft in any hardware marketshare arguments borders, no IS, ludricous.

    MICROSOFT DOESN’T MANUFACTURE COMPUTERS.

  2. Tera,

    Hope you’re feeling better.

    Giving Microsoft 90% OS market share is still ludicrous. Yes, Linux, OS 2, Be OS, UNIX and others combined may have 10%. However, even Microsoft says that 15% to 20% of Windows users are using pirated copies of Windows.

    Can this 15% to 20% of Windows users really be counted as Microsoft ‘market’ share when there was no sale of that software or those licenses by Microsoft?

    I would put Microsoft’s true OS ‘market’ share at around 80%.

  3. And if it weren’t for the “Osborne Effect”, Apple would have done even better last quarter!

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    Just thought I would throw that one out since all the shit heads that were promoting that stupid idea aren’t mentioning it anymore. Crow eating time you lapdogs.

  4. Big Al: “I would put Microsoft’s true OS ‘market’ share at around 80%.”

    But they are still using Microsoft, not something else.
    If you delete the piraters from the total equation (not counted or included anywhere), Microsoft still has over 90%.

    Should anything older than OSX be counted as an Apple user?
    Should Windows 95 people be counted?

    These market share numbers are about total legit computers bought and OS sold extra.

  5. MacMania good call. yeah all the supposed experts are too busy eating crow with both hands to type a retracttion article.

    And FWIW PC processor upgrade cards count as a full computer in market share numbers.

    I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.

  6. macromancer: “I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.”

    I´ve got 6 macs: 5 in the closet one I use. So I would be 6 users right….

    Just stick with the standards set up by the industry and quit trying to fudge the numbers to make yourself feel better.

    I am guessing most of the recent sales of Macbooks has come from a long pent up demand by Mac owners moving up to something new. That will only last so long. Apple has to move lots more computers to make any progress.
    And is the recent leap in Apple market share just because there were fewer PCs sold last quarter or whenever they count? There are lots of PC owners waiting until Vista comes out before they buy their next Windows computer.

  7. macromancer: “I think the real question here is what is quarterly market share vs installed base. I’m quite confident that installed base is much higher than 5%.”

    I´ve got 6 macs: 5 in the closet one I use. So I would be 6 users right….

    Just stick with the standards set up by the industry and quit trying to fudge the numbers to make yourself feel better.

    I am guessing most of the recent sales of Macbooks has come from a long pent up demand by Mac owners moving up to something new. That will only last so long. Apple has to move lots more computers to make any progress.
    And is the recent leap in Apple market share just because there were fewer PCs sold last quarter or whenever they count? There are lots of PC owners waiting until Vista comes out before they buy their next Windows computer.

  8. Nobody,

    Computers are sold all over the world but mostly in Asia, Africa and South America with a pirated copy of Windows loaded prior to sale. That computer cannot be added to Microsoft’s market share if Microsoft did not profit from it’s sale.

    Use common sense.

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