Apple has debuted a new series of online video ads for the “Get a Mac” campaign.
Touché – Macs Do Windows Too:
Direct link to video on YouTube: http://www.youtube.com/watch?v=0Svfzr2FlJQ
Out of the Box:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ABAliXGs4oo
Work vs. Home:
Direct link to video on YouTube: http://www.youtube.com/watch?v=ot9Jp6-mB-8
UPDATE: 8:22pm EDT See the ads on Apple.com in QuickTime: http://www.apple.com/getamac/ads/
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Related articles:
IDC: Apple Mac sales outpace industry average in UK and Western Europe markets – June 09, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005
Firstly, MacRealist, you’re more like a MacBSArtist who doesn’t know the first damn thing you’re talkin’ bout Willis. Punk-a** biatch.
Secondly, I would personally love to see Balmer go over the edge… of a cliff… in a car… landing on pointy rocks… next to a gas station.
Rats … I love Apple but I still hate their ads ….
All attitude and no info ….. Show me something ……
The average consumer still has not heard of Keynote , GarageBand, iTunes, iPhoto, etc .. etc…
Virus free … no registry problems … runs super quiet … and on and on … but never ever promoted.
Apple’s ad men have never caught up with their engineers …
I’m sorry for what I said earlier…i’m a douchebag. I had no idea what I was talking about, i’m just intimidated by Apple’s better software, and more stylish hardware. It really has become pointless to talk crap about Macs, since…you know, they can do everything and more a PC can.
Quentin Tarantino….
OMG! ROTFLMAO!!!!
I agree with Bonkers for Mac. Apple is basically saying we are not the computer of choice for biz.
Those that complaint about not macs at work and IT this or IT that should remember these ads.
oh – i noticed the ‘FUN’ advert forgot to mention pc games as well as spreadsheets lol
—
Video games.. definitely appealing to one footing the bill
LOL
No matter how Apple advertises its products, there invariably will be “second guessers”™.
Never the less,
Rock on Steve!
http://www.seewindowsvista.com/
Redmond is going for “flashy.” Oooooooh.
Do not anger the soft, fleshy and micro-sized gods.
Ugh, Mr. Skerritt seem completely un-enthused. He’s killing me with his presentation.
boring
I can’t stand how they don’t show the product they’re talking about… OS X. How the hell are they going to sell people who have never used a Mac by just showing them what they can’t do on their current PCs? I like these ads but they aren’t doing a good job of selling the product.
Thanks Ampar for the link…
Tom Skerrit? Man, that site is boring as hell! Skerrit can’t act his way out of the boredom he’s clearly feeling reading that script. Reading the phone book would be much more interesting.
BUT
At least Microcrap is showing the product. PC users will actually see what Vista can do over their current Windows OS vs. not see what a Mac can do better because Apple won’t show them!
Geez!
Ampar–
Good link. is it bogging down because we’re all hitting it, I wonder. It’s really laggy for me. Not exactly flashy enough.
I also agree with Bonkers for Mac. Why make it seem that PCs do business better than Macs
Do we need to concede a (fictional) business advantage to PCs in order to capture more of the consumer market?
MDN word is “knew” As in “If they only knew”?
You’ve heard of slashdotting. We are now MDNdotting. Boo-yeah!
I heard Tom Skerrit is shagging Katharine Helmond for the pity sex. Well, if it was on the internet it must be . . .
“Hi, I’m Bill Gates and invented computers.”
Dumbasses are all around you.
OT: I saw Cars. I loved it. Screw the critics. Without lubrication.
all of these new ads blow chunks, its like “who is the more effeminate of the two idiots” hardly 1984
Ampar–
Call me.
Check out this cool little video of something called Visor (pulls down an instant terminal window with a keystroke):
http://media.arstechnica.com/journals/apple.media/visor.mp4
Rest of the story here:
http://arstechnica.com/journals/apple.ars/2006/6/12/4291
The video “Mac OS X Tiger: A Closer Look” can be seen here:
http://stream.qtv.apple.com/events/apr/tiger/tiger_ref.mov
I’ve been using computers since 1982. The Apple IIe was my first computer. I did switch to Windows in the 90’s and came back to the Mac in 1999. It was my work that gave me the choice what computer I wanted and I went back to the Mac and have not looked back. After looking at this web page: http://www.seewindowsvista.com/ all I can say is Big F***ing Deal. There is nothing on that page that is new or exciting. I think they should have hired a better spokes person maybe chef Gordon Ramsey of Hell’s Kitchen. I live in Pasadena, California and this weekend I went into the store to look at some software I wanted to buy but what was really was interesting was to see that most of the people in their was looking at the new MacBooks and not too many were looking at the ipods. The most common thing I heard people say was “It now runs Windows and OS X” but almost all were interested in OS X. They all seem to salivate over X.
I was wondering if there is any way to download that tour video with Ken? I want to show it to my sister but she doesn’t have the internet at her place.
the Mac still comes over as bit of a know-it-all, over confident and too arrogant
the PC comes over as a friendly nice guy, who is blissfully unaware of any shortcomings he might have
in real life I’d rather have the PC as friend/neighbour than the Mac
on the other hand they are excellent ads that in a simple way make some great points… its just that your sympathies lean towards the PC (fabulously portrayed by the way)
These ads are awful. They are just to arrogant and are trying too hard to be cute.
They are pointed at the converted already. PC users get up and go to take a piss when these ads come on.
To follow on from these ads we now need one where the Mac guy is called out by the windows guy for being all fun and no responsibility, sure he can do the fun stuff but some of us need to work. Cut to Mac guy in super smart suit saying he can run office and many other apps plus windows if you really need a certain app.
I think these adverts are fine if part of a series that gradually tells the whole mac story.