Apple debuts three new ‘Get a Mac’ ads (with video)

Apple has debuted a new series of online video ads for the “Get a Mac” campaign.

Touché – Macs Do Windows Too:

Direct link to video on YouTube: http://www.youtube.com/watch?v=0Svfzr2FlJQ

Out of the Box:

Direct link to video on YouTube: http://www.youtube.com/watch?v=ABAliXGs4oo

Work vs. Home:

Direct link to video on YouTube: http://www.youtube.com/watch?v=ot9Jp6-mB-8

UPDATE: 8:22pm EDT See the ads on Apple.com in QuickTime: http://www.apple.com/getamac/ads/

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Related articles:
IDC: Apple Mac sales outpace industry average in UK and Western Europe markets – June 09, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005

65 Comments

  1. like other manufacturers of unique and good looking products, it might be a good idea to show the people that know nothing of macs the size of the mini, the integration of the imac and the stylish notebooks, just a thought, but im sure it would sell – maybe its the next step after this usability awareness campaign

  2. andy: Good point, except that the Mac can now boot windows directly and play all those games, too!

    What I don’t like about these ads, is the implication that a Mac CAN’T do spreadsheets, pie charts and other “business-like” stuff” when in fact it’s a better platform for all of that.

    MW: “sense” It’s also good business sense to work with a Mac!

  3. the pie chart is sweet! but I feel like the way windows is been portrayed is somewhat too donkeyballs. I mean, okay, the don’t have the iLife suite – but it’s not like you can’t view and edit photos or videos on windows with other apps.

  4. Yet more vain attempts to get people to purchase these overpriced, overheating, and slow computers. People are beginning to wake up and understand that Apple produces crap and that virtually any other computer company has a superior product. With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod. Guess we will have to see how long it takes Apple to rename themselves iPod inc and drop their useless computer products.

    Time to buy a real computer from a real computer company.

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