Apple debuts three new ‘Get a Mac’ ads (with video)

Apple has debuted a new series of online video ads for the “Get a Mac” campaign.

Touché – Macs Do Windows Too:

Direct link to video on YouTube:

Out of the Box:

Direct link to video on YouTube:

Work vs. Home:

Direct link to video on YouTube:

UPDATE: 8:22pm EDT See the ads on in QuickTime:

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iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related articles:
IDC: Apple Mac sales outpace industry average in UK and Western Europe markets – June 09, 2006
Analysts: Apple Mac market share to surge by end of 2006 – June 07, 2006
Many believe Mac market share increases coming now that Apple Macs can run Windows applications – April 25, 2006
Pre-Boot Camp report: Apple could double market share on Microsoft defections – April 13, 2006
Analyst: Apple Boot Camp could be an opportunity for Mac market share gains – April 06, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Apple Mac is #1 in European education market, pushes Dell down into second place – February 03, 2006
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005


  1. like other manufacturers of unique and good looking products, it might be a good idea to show the people that know nothing of macs the size of the mini, the integration of the imac and the stylish notebooks, just a thought, but im sure it would sell – maybe its the next step after this usability awareness campaign

  2. andy: Good point, except that the Mac can now boot windows directly and play all those games, too!

    What I don’t like about these ads, is the implication that a Mac CAN’T do spreadsheets, pie charts and other “business-like” stuff” when in fact it’s a better platform for all of that.

    MW: “sense” It’s also good business sense to work with a Mac!

  3. the pie chart is sweet! but I feel like the way windows is been portrayed is somewhat too donkeyballs. I mean, okay, the don’t have the iLife suite – but it’s not like you can’t view and edit photos or videos on windows with other apps.

  4. Yet more vain attempts to get people to purchase these overpriced, overheating, and slow computers. People are beginning to wake up and understand that Apple produces crap and that virtually any other computer company has a superior product. With Apple stock crashing on practically a daily basis even the Apple maniacs realize that the only product Steve Jobs has is the iPod. Guess we will have to see how long it takes Apple to rename themselves iPod inc and drop their useless computer products.

    Time to buy a real computer from a real computer company.

  5. I get the impression that they’re building with these things – educating people bit by bit.

    Personally I love the line: “Actually the rest of me’s in some other boxes, so… I’ll meet up with you.

  6. “Macs do Windows Too

    But we don’t support it.


    … and this is somehow different than what Redmond does?…

    Unfortunately, the Windoze flame posts are getting quite boaring lately. None of them ever attack the OS, and many are attacking what appears to be old hardware, OS 7.5.2, or overall bizzare posting behavior…

    It’s just not as fun to win all the time ; )

    Not to change the topic too quickly, but Windows Vista will:
    – Deliver an OS X-like GUI (at least they tried)
    – Delver a semi-system level search (long live the registry and file system!)
    – Deliver a secure OS.

    The last is the most important one on the radar for M$ and loads of their customers using Windows, but this begs a fundamental queston:

    Why should people need to pay for what is at the core a massive security patch called Vista (instead of Service Pack X)? Right, they souldn’t.

    I guess people can fork out the bank for a new search utility and really poor execution of expose, but hopefully some of those poor sheep will opt out of Bill Gates reign of “sub-par products forever!” world…


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