“Apple has teamed up with Nike to produce an odd tennis shoe that will allow, among other features, the music to change on the user’s iPod to better match their specific jogging requirements. In other words if you are headed up a tough hill the music selection will change to some motivational music to get you over the top,” John C. Dvorak writes for MarketWatch. “Does this sound a little nutty to anyone else but me?”
“I’m certain that in the category of ‘who needs it?’ this product will sell like hotcakes because right now Apple has the Midas touch,” Dvorak writes. “The irony here is that Jobs has become that sugar water salesman but hasn’t noticed it yet. Let’s face it, the iPod is sugar water of a different sort.”
Dvorak goes on and on and on with his boring, contrived premise in the full article here.
MacDailyNews Take: Of course, to anyone whose sole concept of running centers around how they get from the parking lot to the all-you-can-eat buffet line, the iPod+Nike Sport Kit would seem nutty. To runners, it doesn’t – not in the least. The iPod+Nike Sport Kit’s target market does not include bloated windbags. To repeat: non-runners will not understand the product and runners will get it. In fact, if we can’t get the sensor to work with our preferred Adidas running shoes, gulp, we’re going to switch to Nike’s just for this product.
How the iPod+Nike Sport Kit works video:
Direct link to video: http://www.youtube.com/watch?v=WVDEXzxZWQw
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The making of Apple iPod+Nike Sport Kit and there’s more to come – May 24, 2006
Nike+iPod Sport Kit sensor’s battery will outlast the shoes – May 24, 2006
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006
Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod – May 23, 2006