Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod

Nike and Apple today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod nano to connect you to the ultimate personal running and workout experience.

Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.

“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said in the press release. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”

“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO, in the press release. “The result is like having a personal coach or training partner motivating you every step of your workout.”

The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience: http://www.nike.com/nikeplus/

Armstrong, who is preparing for his first NY Marathon, said, “If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level.”

“I definitely use music both ways,” Radcliffe said. “I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race.”

Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.

Lance Armstrong on Nike+iPod video:

Direct link to video: http://www.youtube.com/watch?v=KrcDyxpDY9s

How Nike+iPod works video:

Direct link to video: http://www.youtube.com/watch?v=WVDEXzxZWQw

The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of US$29 through the Apple Store, Apple’s retail stores, Apple Authorized Resellers as well as Nike.com, Niketown, NikeWomen stores and select retail stores in the US.

The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a Mac with a USB 2.0 ports and Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.

More info about Nike+iPod: http://www.apple.com/ipod/nike/

MacDailyNews Take: Don’t forget your iPod socks!

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Related articles:
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006

90 Comments

  1. How about a shoe that tracks your steps per second and plays a song that aligns with that beat.

    Or maybe plays certain songs on your iPod when you are running
    Run to You -Bryan Adams
    Runnin with the Devil -Van Halen
    Long Distance Run Around -Yes
    Run Through the Jungle -Creedence
    The Long Run -The Eagles

    When it senses you are slowing down it will play Running on Empty by Jackson Brown

    If you have a shoelace untied it will play Tie Your Mother Down by Queen or Come Undone by Duran Duran

  2. I’ll bet they were going to have Lance Armstrong as the athlete and Cheryl Crow as the musician, but that got nixed when they broke up.

    Also, didn’t Nike have their own brand of MP3 players a while ago? what’s up with that? They figured they could sell more sneakers than players I guess…

    MW = likely

  3. That is toe much. Not to be a heel, but isn’t it a bit overarching? Something must be afoot for them to nail that one down. Nike has a tendon-cy to try ballsy, new things. May not be a shoer thing either but certainly a kick.

  4. I think this is a smart move by Nike. Focus on your core competency.

    My sister in-Law bought the Nike MP3 player because she is very sporty and identifies with the Nike brand more easliy than that of apple. I think this collaberation will work well for both parties assuming Nike do not charge a premium for leaving a little hole in the sole of their footwear.

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