Nike and Apple team up to launch Nike+iPod, footwear that talks to your iPod

Nike and Apple today announced a partnership bringing the worlds of sports and music together like never before with the launch of innovative Nike+iPod products. The first product developed through this partnership is the Nike+iPod Sport Kit, a wireless system that allows Nike+ footwear to talk with your iPod nano to connect you to the ultimate personal running and workout experience.

Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.

“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said in the press release. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”

“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO, in the press release. “The result is like having a personal coach or training partner motivating you every step of your workout.”

The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience: http://www.nike.com/nikeplus/

Armstrong, who is preparing for his first NY Marathon, said, “If you can incorporate time, distance and calories burned together and make it function for both the fitness runner and the high level athlete, it will take working out to a whole other level.”

“I definitely use music both ways,” Radcliffe said. “I listen to faster music if I am doing a workout in the gym to just get the best out of myself, but I also use it to help me relax in the buildup to a big race.”

Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.

Lance Armstrong on Nike+iPod video:

Direct link to video: http://www.youtube.com/watch?v=KrcDyxpDY9s

How Nike+iPod works video:

Direct link to video: http://www.youtube.com/watch?v=WVDEXzxZWQw

The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of US$29 through the Apple Store, Apple’s retail stores, Apple Authorized Resellers as well as Nike.com, Niketown, NikeWomen stores and select retail stores in the US.

The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod nano with a Mac with a USB 2.0 ports and Mac OS X version 10.3.9 or later and iTunes 6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.0.5.

More info about Nike+iPod: http://www.apple.com/ipod/nike/

MacDailyNews Take: Don’t forget your iPod socks!

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Related articles:
Analyst: Nike+Apple = iPod as a platform – May 23, 2006
Apple and Nike shares rise folowing Nike+iPod announcement – May 23, 2006

90 Comments

  1. Now, I hope Apple hooks up with some bicycle gear provider to make an iPod for road bikes that keeps all the usual stats like time, distance, etc. as well as adding cardio info. Runners aren’t the only folks who like to keep track of exercise data.

  2. Apple plans to reveil..

    – ipod Refrigrator : you can freez your meat while listening to mp3’s.
    – ipod bottle: now you dont have to take a trip to the bathroom at nights.
    – ipod printer : costs a little more than hp but good stuff.
    – ipot pipe : for weed smoking americans.

    apple’s stock is definetly a buy altho its to expensive and will go below $50 soon.

  3. Why not go further? Wear a Nike wristband with a sensor to measure blood pressure and heart beat per minute, then send the info to the nano. The nano wireless is done, all you need is one more tiny sensor to get better info on your work out.

  4. “I think there’s a vibrator on sale somewhere that throbs oh-so-pleasantly in time with the stuff on your iPod…”

    You could play The Divinyls, “I Touch Myself.”

    MW: became, which is not exactly grammatically correct.

  5. They were going to release this two month ago but no one would have believed it is it was announced on April 1. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Excuse me sir, your shoe is ringing!
    And, loving it!

  6. “I wonder if they will consider a version 2 with a heart monitor connectivity?”

    Dammit, that’s what I was gonna say, except I was gonna say because I thought Bill Gates would want it so he could count his heart beats. That way he would know how long he has to live.
    ” width=”19″ height=”19″ alt=”tongue rolleye” style=”border:0;” />

  7. SD-No kidding! But don’t forget every other American company that use to make a product in the States and now outsources everything to Asia and/or Mexico. Future generations will wonder why we gave our jobs away. Jobs=Money=Power. Congrats Apple and Nike on giving our future away. But hey thanks for the nice computers and shoes.

  8. It’s a shame that it’s not a stand-alone product made to integrate with the iPod – I might have got one.

    But I never buy Nike products (especially footware) because of all their products being made in the Far East, and they pay their workers (many of them children) only a few cents a day to make shoes they charge hundreds of doller’$ for…

  9. Since you guys used up all the fun puns, I’ll just say that this is really an exciting product, and shows that Apple is still way ahead of everyone else. I am doing at least 3 more half marathons this year (full marathons are too much for me anymore), and this product mix will be a helpful and fun way to train.

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