MyPublisher offers free PhotoBook plug-in for Apple iPhoto; first 5,000 users get free photobooks

MyPublisher, Inc., a leading provider of software and value-added printing services for digital photo users, announced today the availability of a free iPhoto plug-in that will allow Mac users to create their albums in iPhoto but then order the finished PhotoBooks directly from MyPublisher.

To encourage trial, MyPublisher is offering the first 5,000 Mac users who download the Plug-in a coupon for 1 free 20-page hardcover PhotoBook so that they can experience firsthand MyPublisher’s superior value, quality and service. To receive the free book coupon, Mac users just need to visit and download the free plug-in. This free book offer is for Mac iPhoto users only.

Over the last 5 years, MyPublisher has established itself as the leading producer of custom, coffee-table-quality PhotoBooks, a fast-growing new category that is driven by digital photo users desire for value-added printing services. Unlike standard 4 x 6 prints, MyPublisher’s PhotoBooks offer the customer the opportunity to add personalization and design to their photos. Additionally, MyPublisher’s PhotoBooks offer a built-in packaging solution that provides the consumer a great way to share and store his photos.

Apple Computer was one of the earliest software and hardware companies to recognize the value of MyPublisher’s PhotoBooks and built a PhotoBook feature into the first version of iPhoto in 2002. Since then, it has become an increasingly popular feature for iPhoto users. According to Carl Navarre, CEO of MyPublisher: “For years iPhoto customers have been asking if they could order directly from us instead of Apple. Recently we started following the iPhoto Chat Boards and found that there is some customer dissatisfaction with the quality of the printing and binding in the books ordered from Apple and also with the turn-around and delivery times for their orders. So we created this iPhoto Plug-in and are offering it free to give Apple users a choice. We believe MyPublisher can provide them superior printing and binding — the actual technology and machinery we use are very different from what Apple uses — and faster turn-around and delivery. We also intend to provide them with better value and better pricing through a variety of price promotions we’ll be offering customers throughout the year. And for users in the United Kingdom and Europe, we believe we have a clearly superior value proposition. Because we have our own manufacturing and shipping facility in Bedford, England, about 60 miles from London, we can deliver books to customers in just 3 to 4 days at a shipping cost that’s about half of what Apple charges. Currently orders from Apple to Europe are produced in the U.S. and take anywhere from 14 to 25 days to get delivered.”

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  1. What an AWESOME idea!

    This is one area in which apple doesn’t need to control the whole widget and I’m glad Apple has allowed people to make plug ins.

    Does anyone know how it works? I can’t imagine it uses apple designs in iPhoto.

  2. I’m a professional photographer, and have wanted to check out MyPublisher, but like many companies, they don’t make a Mac product. I’m glad to see that they’ve finally come around, or should I say … come to their senses!

    I got mine, and will definitely use it before April 30th, the expiration date!

  3. “Because we have our own manufacturing and shipping facility in Bedford, England, about 60 miles from London, we can deliver books to customers in just 3 to 4 days at a shipping cost that’s about half of what Apple charges.”

    Shipping charges to Europe:
    € 13.49 ($16.10) for 1st book

    € 16.49 ($19.68) for 1st book

    GULP!!! ” width=”19″ height=”19″ alt=”shock” style=”border:0;” />

  4. The story leads us to believe that MyPublisher, Inc. has been making Apple’s PhotoBooks and this gives customers the opportunity to order directly from them. If so, why are “customer’s dissatisfaction with the quality?”

    I just received my first book from Apple using Aperture and it looks great! (although that may have something to do with my great photos) I’m very happy with the quality although my opinion on the book binding quality is something that will come with time. Turn around time was also good, faster than they quoted. FYI – I live in the U.S. and the Apple book was shipped from Elk Grove CA.

    On the other hand, competition is good so long as the experience stays user friendly.

    Thanks MDN, I did get a coupon and will try out the service.

  5. the hell? If I am in the USA, am I totally screwed by shipping costs?

    MW: use, as in maybe I won’t use the coupon if it’s being shipped from on the other side of the big pond

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