Apple trademark filing suggests ‘iBook’ to be rebranded ‘MacBook’

“Apple Computer last month filed for a trademark on the term ‘MacBook,’ which may hint at a re-branding of its iBook consumer notebook product line later this year,” AppleInsider reports. “The filing is just the latest evidence to suggest the company will rename its iBook consumer notebooks ‘MacBooks’ early in the Spring when it rolls out a pair of the ‘stunning’ new portables based around a 13-inch widescreen display and Intel’s Core Solo and Core Duo processors. At the unveiling of Apple’s 15-inch MacBook Pro professional notebook in January, Apple chief executive Steve Jobs said the decision to ditch the PowerBook name in favor of MacBook Pro was part of an ongoing company effort to better leverage and distinguish the company’s “Mac” trademark and brand along with its personal computer offerings.”

“Also in January, AppleInsider noted the company had filed for a trademark in New Zealand on the term ‘Mac Pro’ — which may imply that the company also has aspirations of re-branding its professional desktops, currently called Power Macs, later this year,” AppleInsider reports.

Full article here.

MacDailyNews Note: Back on January 11th, we reported persistent Macworld Expo rumors that the name “MacBook” replaces both “PowerBook” and “iBook.” The “MacBook Pro” will replaces the “PowerBook” when it is discontinued (it’s still being sold by Apple) and “MacBook” will replace “iBook” (which is also still being sold).

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Related MacDailyNews articles:
Report: more Apple MacBook Pro models coming, iBook may be re-branded ‘MacBook’ – January 12, 2006
RUMOR: Apple iBook to become ‘MacBook’ while ‘MacBook Pro’ will offer more screen size choices soon – January 11, 2006

28 Comments

  1. DaveH – unfortunately, “PowerBook” is too closely tied to the PowerPC chip – having a title like what you suggest would muddy the waters too much. Granted, “MacBook” doesn’t trip easily off the tongue, but it certainly makes it clear that it doesn’t have a PowerPC chip in it.

  2. Not obvious really. The “i” is a staple in each form of apples products, the portables, the desktops, the music… without an ibook there would be the imac and ipod, how lonely eh?

    Im pretty sure the ibook or macbook with be a tablet, the other a true laptop.

  3. Tim,

    I think they’d call it the MacTabBookProBook, or something like that! ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

    Seriously though, I think they could have come up with something much better. MacBook still sounds clumsy to me.

  4. Apple has just about ‘i’d us to death. iMac, iSight, iChat, iLife, iWork, iBook, iPod, OMFG. Enough already.

    I never took the Power in PowerBook and Power Macintosh as being directly related to the PPC hardware- just as marking the hardware as the Pro or Premium kit. Throwing away the PowerBook name just because it has a Core Duo in it is kind of stupid. It’s a very highly recognized name.

    On the consumer/educational side, a few less ‘i’s would be greatly appreciated.

  5. Apple has just about ‘i’d us to death. iMac, iSight, iChat, iLife, iWork, iBook, iPod, OMFG. Enough already.

    I never took the Power in PowerBook and Power Macintosh as being directly related to the PPC hardware- just as marking the hardware as the Pro or Premium kit. Throwing away the PowerBook name just because it has a Core Duo in it is kind of stupid. It’s a very highly recognized name.

    On the consumer/educational side, a few less ‘i’s would be greatly appreciated.

  6. Apple has just about ‘i’d us to death. iMac, iSight, iChat, iLife, iWork, iBook, iPod, OMFG. Enough already.

    I never took the Power in PowerBook and Power Macintosh as being directly related to the PPC hardware- just as marking the hardware as the Pro or Premium kit. Throwing away the PowerBook name just because it has a Core Duo in it is kind of stupid. It’s a very highly recognized name.

    On the consumer/educational side, a few less ‘i’s would be greatly appreciated.

  7. Apple has just about ‘i’d us to death. iMac, iSight, iChat, iLife, iWork, iBook, iPod, OMFG. Enough already.

    I never took the Power in PowerBook and Power Macintosh as being directly related to the PPC hardware- just as marking the hardware as the Pro or Premium kit. Throwing away the PowerBook name just because it has a Core Duo in it is kind of stupid. It’s a very highly recognized name.

    On the consumer/educational side, a few less ‘i’s would be greatly appreciated.

  8. iAgree. iThis and iThat is getting iOld.

    The Powerbook name was introduced well in advance of the switch to PowerPC processors (I still have a Powerbook 145 and it still works).

    iBelieve that Apple is laying the ground work for a new “Mac” focused ad campaign, that’s the only iLogical iReason for the switch in their laptop naming scheme.

    While iNot excited about MacBook name iCan’t wait for the iBook iName change.

    The iBook is too cool to be saddled with such a dumb moniker.

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