Census figures explain why Apple avoids Gulf Coast states

“Is there some correlation between Apple’s retail store locations and figures released in Oct. 2005 on Internet use and computer ownership? Apparently so… The map below (see full article link) shows the just-released rankings (2003) by the Census Bureau for households with computer access, and households with a computer, as a percentage of the state’s population,” ifo Apple Store.com reports.

“As you can see, the Gulf Coast states are particularly indicative of some connection between Apple’s location decisions and computer/Internet use–four states rank at the very bottom of the 50 states and District of Columbia. New Mexico, West Virginia and South Carolina round out the bottom seven states. Oklahoma, the next lowest-ranked state, just opened an Apple store in September,” ,” ifo Apple Store.com reports.

Full article plus map here.

Apple’s retail stores list and info here.

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53 Comments

  1. with a little more surfing I also found this:

    The Gateway – Salt Lake City (Utah) – a mall is operated by the Boyer Company and occupies 650,000 s.f. and includes a 12-screen theater, restaurants, a planetarium and IMAX theater. SLC was the fourth-largest metro area without an Apple store. On Dec. 8, 2004 city planners approved a mall expansion plan that locates an Apple store between ZGallerie and Ann Taylor, at the north end of the mall near the Olympic Legacy Plaza. Appeared as a job location on Dec. 15, 2004. The store was to open in June 2005, but as of Sept. 2005 the expansion project was still under construction. Mall management gives a Nov. 5th grand opening date. [photos Oct. 6th]
    see http://www.ifoapplestore.com/stores/chronology.html

    And on the Gateway Mall’s news they list that the store is coming:
    Coming Soon to the Gateway:
    Sunglass Hut
    Apple Computers
    see http://www.boyercompany.com/gateway//news-a.html

    Looks like I’ll be heading to the mall on Saturday ” width=”19″ height=”19″ alt=”cheese” style=”border:0;” />

  2. I’m in one of those rock-bottom states.

    The problem is not about a political party.

    Instead, it’s about a rotten, corrupt telephone company – SBC – which refuses to upgrade it’s antique telephone lines, especially rural areas.

    Many people can only manage to get a 20 kbps dial-up connection here. That is a major obstacle to Internet usage.

  3. Confirmed by a reliable source in the know…Apple is on the list of stores to open at “Winrock Avenue” in ABQ’s uptown area just north of the existing Winrock Mall! After months of delay first phase construction has begun on this new outdoor dining/shopping complex. Other tenants mentioned include Pottery Barn, Talbots, and a Ruth Chris’s steakhouse. Best guess would be an opening of late 2006/early 2007.

  4. Surely, it’s those 89,000,000 German rednecks that Apple is trying to avoid. Not to mention the Swiss, French, (and especially those grimy Quebecois), etc.

    This post is about silly, little conspicuous consumers who like to prance around shopping malls with Apple bags in tow. How many professional Mac users pine away for Apple/iPod store in their backyard where they can run down and make a spur-of-the-moment purchase? I don’t know many.

  5. i am a MS coast resident, longtime mac user, katrina survivor, and independent apple retail patron. we had several independent retailers from new orleans to mobile over the past 10 years or so. i have no doubt that they would continue to be in business but for apple’s policy toward independents. so don’t fail to allocate the fault fairly, mac friends.

  6. RE Mac user 48:

    When you hear voices coming from a radio, do you think the radio is talking to you?

    Computers are not greater than the people who make them and use them for providing info and other things. And ownership of one has absolutely nothing to do with “sound decisions”. You can have all the info in the world and still make idiot decisions. *Duh*

  7. To those who would badmouth the southern states, get off your high horse. Besides if the north is so great why are your inner city schools so bad, Im willing to wager that more northern public schools have metal detectors and cameras than do southern public schools. Also why are so many corporations moving south, especially to North Texas? We have most of the military bases, provide much of the raw materials for the country and deal with a huge amount of energy production and trade. Our cost of living is significantly less than up north. Just remember this is still one country, try to keep the tear downs to a minimum.

    With regards to Bush’s second term, look at recent history and realize that he is not the first president to have a rough second term. Bush has been very quiet despite a lot of criticism from all sides, not lashing out for spite, give him a little respect for keeping a cool head.

  8. “Maybe Mac Daily News will next run a story about how close one lives to an Apple store. ‘I live closer to a large Apple store than you do, etc.'”

    I’ve been after the folks at Apple put a store in my basement for quite some time. Of course, I’d have to worry about this

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

  9. I work in Huntsville, AL, which is probably one of the most high tech cities in the southeast (lots of aerospace engineers here for NASA and the Army Missle Command). Lots of Alabama is rural, but the stores serve the metropolitan areas where the computer users are. We do have a CompUSA, BestBuy and a local Mac Reseller.

  10. Apple can’t open all of their planned stores at one time – they build them as they can – in a controlled manner. Might be why they are profitable.

    As for as locations go I believe that Apple looks at income levels in a location, if it has a university (or more than one) and the availability of a suitable location.

    Don’t worry too much about traditional beliefs regarding various states. The US is, I believe, the most mobile country in the world. People get transferred in their jobs or move to a different location for any number of reasons – like they can’t stand the cold – or the heat. Look at cities and the potential of that city to profitably support an Apple Store – that’s all that counts.

    I think Apple has a pretty good idea of where they are going as they have the data to look at their market with actual sales (registering your Mac or iPod) and they know where they are going. It just takes time.

  11. The Census figures don’t explain anything. It’s like saying that geese flying south explains winter.

    If anyone recalls when Apple first announced their intention to open retail stores, Apple explained that they did a very detailed customer demographic survey. They identified where all their known Mac customers are and combined with a host of other factors (like population density), laid out a store strategy that involved reaching 90% of those customers with as few stores as possible.

    This is in contrast to Gateway’s retail strategy, which opened stores willy nilly and the most important consideration was cheap rent. Apple’s plan minimized risk by maximizing the chance that each store would be quickly profitable, and Apple stated that it’s goal was to break even in retail operations within the first 2 years of operation.

    In fact, the Apple Stores now hold the retail record for fastest to hit $1 billion in annual revenues, beating the previous record holder The Gap by a considerable margin.

    The Census figures are only related to the location of the Apple Store in that Mac customers tend to live in particular areas in higher concentrations. Look at where Apple’s Mac customers are, instead of using peripheral symptomatic evidence and saying it’s the cause. Geese fly South because winter is approaching, not the other way around.

  12. Who cares. The South does not want yellow belly, asslicking coward fuck libs in their neighborhood. Who would disagree.

    Fuck lib cowards are in the minority in state houses, governorships, the House of Representative, the Senate, the Presidency and now the Supreme Court.

    Americans do not want asslicking lib cowards running the country.

    The truth hurts, right yellow belly lib cowards?

  13. To ‘Asslicking libs” ….
    Spot on! Sick and tired of worthless liberals passing themselves off as patriotic Americans. They promise and wailed about leaving the country after that moron Kerry got his ass kicked, and lied … never leavinging.

    It is typical of them.

    Hey, libs, get out now … go to Canada and France like you promised, you lying ass dogs.

  14. Republican. Democrat. It doesn’t matter. They’re all losers. Sadly, the real idiots here are the American People. They’ve let the goverment transition from Servant to Master and most are too stupid to recognize it. Geroge Bush. John Kerry. Hillary Clinton. Americans have far more serious things to worry about than these knuckleheads!

    Being from NH, I have fairly easy access to 4 Apple Stores, with another on the way in Burlington off 128/95. Not bad. Not bad at all.

  15. G Spank writes: “Republican States, that only makes me feel pity for this country. But y’know most of those people have figured it out. What GW’s approval rating? It’s just a shame they couldn’t figure out he was a bad president before his re-election. Didn’t seem that hard to me.”

    Please don’t say GW was re-elected. That implies he was elected in 2000, which he wasn’t.

    It’s even debatable to say he was “elected” in 2004, given all the voting irregularities, not to mention all the electronic voting machines (with no audit trail) showing up at polling locations with thousands of votes already cast for GW. The 2004 election was no better than your average banana-republic election; it was a shame.

    Not that i think Kerry was any better; just another Skull & Bonesman.

    I only hope we’ll be rid of Bush by 2008, although i fear he’ll find another illegal way to stay in office.

    Even though the average moron-on-the-street is starting to comprehend how truly evil Bush is, the fact that we only had a “choice” between Bush and Kerry the last election tells you that the average voter is a low wattage bulb at best. Doesn’t bode well for future elections, if you ask me.

  16. Mr Richmond, a lot of people are leaving. It just takes time to pull up roots and get your affairs in order. This country has gone straight to hell in the past five years for sure. Hard to believe there were people stupid enough to vote for Bush the second time, much less the first time, but I’m not the only one who doesn’t want to be around these idiots.

    At least there’s Macs in other countries, including the one I’m going to.

  17. I live in New Mexico and had to have my new dual core shipped in from foreign lands (and yes, I do know how to use it). I’d stop by an Apple Store on a monthly basis if there were one, and maybe even buy something. There’s a new, high-end (by ABQ standards) East Side shopping center going in, maybe Apple’s looking at going in there. We have too many Wal Marts, maybe they could take one over and open a mega ‘ApplesMart’ Store.

  18. “the fact that we only had a “choice” between Bush and Kerry the last election tells you that the average voter is a low wattage bulb at best. Doesn’t bode well for future elections, if you ask me.”

    I couldn’t agree more!

    “This country has gone straight to hell in the past five years for sure.”

    It’s been going downhill far, far longer than that!

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