“Microsoft Corp.’s deal with RealNetworks may strengthen its position against close competitors, but analysts say the company still faces major hurdles if it wants a slice of Apple Computer’s [music] market dominance,” Elizabeth Millard reports for eWeek.
“Despite having more power through the partnership to compete against close competitors, Microsoft will find it difficult to gain even a portion of Apple’s market share, said Jupiter Research analyst Michael Gartenberg. ‘Microsoft has been in a position where they’ve been licensing the technology, but it hasn’t taken off,’ he said. ‘They have the steak but not the sizzle.’ In targeting Apple, Microsoft will have to deal with new challenges, he added. Most notably, it will have to balance the needs of multiple partners. ‘When you’re in the business of licensing, you’ll have several partners, and you have to be careful not to show favorites,’ Gartenberg said. ‘Apple isn’t partnering with anyone or licensing their technology, so they have an advantage.'”
Full article here.
And there, you have it: the truth. Well, except for the “partnering” part. Apple has partnered with HP in the past on iPod rebranding and Apple is partnering with Motorola for iTunes on mobile phones. Still the truth remains: Apple, by not licensing FairPlay (or allowing WMA on iPods), has the advantage. Thank you Mr. Gartenberg for stating it so nicely.
[Thanks to MDN reader “sketchtrain” for the heads up on this article.]
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