“Walt Disney and Apple Computer are to sell episodes of Desperate Housewives and other television shows over an iPod device capable of playing video,” Richard Waters, Joshua Chaffin and Paul Taylor report for The Financial Times. “The companies made the announcement on Wednesday at an unveiling of the video iPod in Silicon Valley. The device, to go on sale next week, features a 2½in colour screen and can hold up to 150 hours of video as well as music and photos.”
“The agreement marks a potential milestone in the migration of traditional media to digital distribution devices such as the iPod. It is a development that could further challenge the traditional model of broadcast television and allow consumers to view television, films and other content when and where they choose,” Waters, Chaffin and Taylor report. “It also represents the first bold move by Robert Iger since he took over as chief executive of Disney on October 1, and demonstrates his vision of using technology to increase sales of the company’s prized television and film content. ‘For the first time ever, prime-time shows can be purchased online the day after they appear on TV,’ he said.”
Full article here.
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