editor: ‘The iPod nano is fast becoming Apple’s next Cube’

“The iPod nano is fast becoming Apple’s next Cube. Like the diminutive desktop machine before it, the nano is being criticized for its alleged cosmetic defects. Apple’s support forums are littered with posts from irate nano owners who say the device’s screen scratches far more easily than it should,” John Paczkowski writes in a blog entitled, “Of course it didn’t scratch on Steve’s turtleneck. Those things are made out of sable, ya know” for’s “Good Morning Silicon Valley.”

“Too bad. Because the nano is an otherwise impressive little device. Perhaps, Apple can use some of the more than 40 percent profit margins it’s getting on the device to outfit it with a sturdier display,” Paczkowski writes.

Full article here.
At least he used the word “alleged” even if there is no sign in his article that he has ever even touched an iPod nano.

John Paczkowski is an editor at and has been writing “Good Morning Silicon Valley” since 1999. Prior to his tenure at, he served as Online Editor for the San Jose Mercury News, Editorial Director of New Media at the San Francisco Bay Guardian, and, once-upon-a-time, as an Editor for Turner Broadcasting’s ill-starred 1995 Web venture SPIV.

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  1. There are cases for protecting iPods from scratches, if you think it is important to do so. I do not. My 4G iPod is naked most time and after a year it has the scars to prove it; it still sounds the same.

  2. Ok.. tom … I can understand the “elitist” .. and the “media twit” ….. but why the “liberal” part ???

    Are you trying to say that only one voice should be heard…and that voice shouldnt be “liberal”?

    If so….then you’re the twit !!

  3. It’s a shame that such “comparisons” can be made with past products that came when Apple was “beleagured”– even though the older product was damn good, even if it wasn’t a top seller

    The comparisons don’t actually mean anything in the first place, since they’re unfounded hyperbole meant to generate readership since the nano is near the top of internet searches, but it’s a shame anyway.

    My face scratches easily, too. Draw your own conclusions. ” width=”19″ height=”19″ alt=”tongue rolleye” style=”border:0;” />

  4. hmmm… sounds like someone needed to generate some website hits.
    and a surefire way to do that is to write a negative article on just about anything iPod/Apple related then just sit back and watch that counter spin! anti-Apple types will respond with words of praise and Mac users will break out the flamethrowers. crimminy, why don’t we just wait and let the market sort it out? in the meanwhile, take articles like this with a grain o’ salt.

  5. Since most in the media indeed are liberal elitist twits, I can certainly see the point that Tom was making. And don’t be so touchy there “dood” because those liberal elitist types will always be heard because they can’t ever keep their mouths shut. Of course, that certainly doesn’t mean they’ll ever say anything even remotely intelligent though.

  6. “As soon as Apple comes out with an 8GB model that won’t get scratched up from being rubbing against cotten, I’ll buy one!” – Nick.

    Once Apple comes out with an 8GB model, go ahead and buy it. Cotten isn’t the culprit that scratches the shiney metal surface, rather the tiny bits of dirt that you can’t see, captured in the weave of the cloth. Dirt is nothing more than pulverized rock, which just happens to be much harder than steel. You would be very surprised just how dirty ‘clean’ cotten really is.

  7. >>Of course, that certainly doesn’t mean they’ll ever say anything even remotely intelligent though.<<


    Do you always stereotype certain segments of society ?
    That doesn’t sound too terribly intellegent to me.

    Point of fact: A much longer list could probably be made, of right wing-nuts who never say anything even “remotely intellegent” either .

    But does this mean that all those who lean toward the right are unintellegent ?

    If the forefathers were conservative, our National Anthem would be “Hail to the Queen”

  8. “The iPod nano is fast becoming Apple’s next Cube.”

    That is a ridiculous statement, which first of all proposes that the Cube was a failure, which it wasn’t. It is a much awarded example of outstanding industrial design, as it the iPod nano.

    The FUDmuckers have their knives out now because they have no other way to deal with Apple. They have lost in the marketplace so they resort to yellow journalism and sabotage. While it is possible that the screen has problems, (innocent until proven guilty), it is being blown way out of proportion. I have handled all makes and models of iPods, including the nano, and I don’t see any material differences between them.

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