Piper Jaffray: Apple should develop ‘iPhone’ by themselves

Analysts at Piper Jaffray have maintained their “outperform” rating on Apple Computer, Inc. (AAPL) along with their target price of $52.

In a research note published this morning, the analysts mention that the company has the potential to enter into a new market by launching a mobile phone of its own with iPod capabilities. The analysts say that 18% of the respondents, in a survey of 200 persons, were interested in Apple Computer’s own phone with iPod’s features. The survey respondents said they would pay $255 for an Apple iPod phone.

iPodNN reports that Piper’s research note stated, “‘We question Apple’s motive to partner with Motorola when they themselves are a hardware manufacturer.’ The firm believes that if the long-term threat to iPods is a phone/MP3 combo device, then ‘Apple should make its own iPod phone (iPhone), turning the threat into an opportunity.’ At this time, the firm is ‘not aware that Apple has plans to come out with an Apple-branded cell phone.’ However, if Apple is already planning such a device, it would likely take at least a year to bring to market, Senior Research Analyst Gene Munster says.”

Full article here.

Related articles:
Forbes: Apple ‘could be debuting just about anything’ on September 7 – September 03, 2005
RUMOR: Motorola Apple iTunes phones to offer 256, 512MB storage, ability to buy music via networks – September 02, 2005
RUMOR: Apple to switch entire ‘iPod mini’ line to flash memory, higher resolution color screens – September 02, 2005
Germany’s T-Mobile to offer Motorola Apple iTunes mobile phone – September 02, 2005
BofA: ‘Apple-branded’ Motorola iTunes cell phones due next week – September 02, 2005
Report: Motorola teams with O2 carrier for Apple iTunes phone in UK – September 01, 2005
Madonna, Green Day, Little Richard and others to star in Motorola Apple iTunes phone ads – September 01, 2005
Apple in deal with Cingular to offer Motorola iTunes phone – August 30, 2005
Analysts speculate on what Apple CEO Steve Jobs will unveil during ‘special event’ next Wednesday – August 29, 2005
Apple announces ‘special event’ to be held September 7th – August 29, 2005
Report: Motorola to debut ROKR Apple iTunes phone on September 7 – August 25, 2005
Motorola: ROKR Apple iTunes phone debut ‘big enough to have its own event’ – August 19, 2005
Apple Computer shares hit all-time high amid broad tech selloff, fueled by Google iTunes rumors – August 12, 2005


  1. I don’t think so. A phone is a phone first and and [pick your gadget – camera – mp3 player] second. The cell phone market is very penetrated already by some very large players. This isn’t Apple’s core competency and I think they should stay away. However they could make some great design contributions to any major cell phone company.

  2. What´s Steve going to say tomorrow – buy a phone that holds itunes and you won´t need an ipod to carry around anymore??? I don´t think Steve wants to give that message.
    This motoipod phone is more of a defensive measure by Apple to get itself in this niche market – do they really want people to stop buying ipods and buy the Motorola phone instead? I don´t think so. The only money Apple would make off this is via iTunes – in other words nothing.
    In the music biz Apple makes the big profit off the hardware, not the the tunes.
    For Apple this motoipod phone is big P.R., but small business.

  3. I repeat. I do NOT want my phone’s battery to power music playing. It’s a wonderful convienience to have music in your phone (call waiting etc.) and even a camera… but realistically I want the phone battery to last as long as humanly possible and I’m not willing to sacrifice that to listen to music when I have the phone to talk to people.



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