Apple debuts massive six-story tall iPod shuffle billboard in Australia

“iPodlounger Ed Mouy has provided us with photos of an extremely large Apple billboard for the iPod shuffle in Australia. The advertisement is on the Nike store in Melbourne (corner of Bourke and Swanston Street) and is approximately six stories tall. ‘It’s a really good spot, it’s basically the central retail district of Melbourne,’ Mr. Mouy told iPodlounge. ‘Apple has used the giant billboard a few times for iMac ads and such,” Larry Angell reports for iPodlounge.

iPodlounge has the photos here.


  1. Did Apple fix it’s supply chain yet?

    Why promote things which are stilling like hotcakes?

    Apple needs to promote OS X and their computers. I don’t know of anyone who has not heard of an iPod.

    To get more of the “halo” effect, Apple needs to show off its other products.

    Garageband, iPhoto, OS X, and what about advertising the mac mini. Other than reviews, I have not seen one ad about the mac mini.

  2. AL:
    Yea, you are correct – they should advertise Macs more. However a six storey tall Man mini ad wouldn’t go over so well….

    “Geej, mate, it’s not that small is it?”

  3. My typing is terrible. That’s “Mac mini ad”.

    Dave H yea, this is the place trams love to take out pedestrians… or at least ding them like crazy until they move.

  4. Apple has used this spot before. If memory serves they had a G4 iMac there a few years back. The position of the ad is very impressive as it’s in a very busy part of Melbourne. It’s been up for about a month now.

  5. “Geej” = “Geez”

    (I totally give up today… it’s this bluetooth keyboard, it must be. It’s sending the wrong messages to the computer… yea, that’s what it will be. It just *can’t* be my typing.)

  6. ‘Storey” is correct in the US also, when referring to buildings. But “story” is correct too, and more common in the US where the MDN is writing.

    You don’t have to use the spelling “colour” just because you are writing ABOUT a UK product… you use YOUR spelling.

    So MDN is right.

    Otherwise, all writers in other countries has better use “color” when talking about something in the US ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  7. I’m afraid I have to agree that, despite ‘story’ looking like an absurd type to us Brits, that as MDN is a US site, and if it really is accepted spelling, then it’s probably OK.

    Despite preferring UK spellings, and many US spellings being the visual equivalent of a scratched record, some of the US ones do make more sense. Color is one, and the use of zeds (Rationalize vs Rationalise), is another. I mean why not use the zed if it’s more appropriate to the sound ?

    The disadvantage of the rationalisation of Story/Storey
    is that it can introduce ambiguity and also limit the scope for word play. In the case of the headline above, the context makes it obvious, which is why it looked so wrong to us Brits I suppose.

  8. Not to take this conversation so far off topic, but according to most linguists English of the UK is now considered a separate language (possibly dialect) to American English. I travel to the UK frequently, and to be honest, outside of the immediate vicinity of London, UK English is a foreign language.

    But this is an American site, so I’ll guess everyone will just have to make sense of what they are writing. And it’s a Z, not zed. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    BTW, loving my Shuffle ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

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