Apple debuts massive six-story tall iPod shuffle billboard in Australia

“iPodlounger Ed Mouy has provided us with photos of an extremely large Apple billboard for the iPod shuffle in Australia. The advertisement is on the Nike store in Melbourne (corner of Bourke and Swanston Street) and is approximately six stories tall. ‘It’s a really good spot, it’s basically the central retail district of Melbourne,’ Mr. Mouy told iPodlounge. ‘Apple has used the giant billboard a few times for iMac ads and such,” Larry Angell reports for iPodlounge.

iPodlounge has the photos here.

32 Comments

  1. OT Post: KernelPanic: Stillwater?

    Yup, Yesirree! Nicknamed “Stagnant Ponds” by a fellow postdoc visiting from the UK (Sussex). But then she was a funny sort …

    Trouble is, as a postdoc (albeit a highly well paid one), I spent most of my days and nights hacking simulation code (the department was a little paranoid so no dial in access to the workstation cluster (Decstation 3100’s for those that care!) and trying to keep the bored wife and kid happy on the weekends … still it was a low stress place to have family fun and Eskimo Joes was a great hangout!

    I turned down a similar position in San Diego because it came two weeks later … bugger … possibly foolish attempt at being loyal to the folks who hired me first!

    The only Mac I had access to was downstairs in the secretaries office, A Mac Plus I think, running some version of OS 6.

    Almost got wiped out by a Tornado that came through Stillwatger in May 1990. Yup, fun times!

    MW: “knew” as in I knew then that an OS would turn up with a nice GUI on top and UNIX underneath … Amiga was so close …

  2. Make that at least the third time Apple’s used that spot; when I was down under almost two years ago they were advertising the (then) new 12″ and 17″ Powerbooks:

  3. I’m surprised it took this long for it to reach the mac web. That massively giant ad above Nike Store HAS BEEN TAKEN DOWN!! It was replaced last week.

    More conservatively sized iPod shuffle ads now adore tram and bus stops all over the city

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