In a press release today, Napster, calling themselves, “the biggest brand in digital music…”
… announced today the consumer release of its “Napster To Go” technology and the unveiling of the new Napster 3.0. Napster To Go, billed as “the world’s first portable subscription service,” lets consumers move an unlimited amount of songs from Napster’s million plus catalog to compatible MP3 players for a monthly fee of $14.95.
According to Napster’s press release, “Napster To Go marks the most significant milestone to date in the rapidly-growing digital music industry and makes costly download-only stores seem antiquated by comparison.” The release will be accompanied by a major $30 million marketing campaign supported by strategic alliances with “leading” consumer electronics manufacturers Creative, Dell and iriver.
MacDailyNews Note: Apple’s iPod, which actually is the leading portable music player, with 92.1 percent of hard drive-based music player market, does not support Napster.
“Napster To Go provides infinitely greater value and is much more exciting than the iTunes pay-per-download model,” said Chris Gorog, Napster’s chairman and CEO in the press release. “This is what consumers want and Napster is once again proud to lead the industry by being the first in the world to offer this revolutionary new way to enjoy music.”
MacDailyNews Take: If Gorog really knows what consumers want, why do over 70% of them choose Apple’s iTunes Music Store? Doesn’t Napster actually have to lead the industry before they can claim to do so in their press releases?
Related MacDailyNews articles:
Napster tries to push music subscription service over pay-for-download iTunes-like model – February 03, 2005
Apple Computer could sell 21 million iPod shuffle units in 2005 – January 19, 2005
Cornell University’s Mac users ‘uniformly unhappy’ with Napster – January 19, 2005
Analyst: Apple’s iTunes Music Store ‘downloads could reach 474 million in calendar 2005’ – December 17, 2004
Study: Apple iTunes Music Store dominates with 70 percent market share, second place Napster holds 11 percent – October 19, 2004
Cornell University wrestles with Napster’s exclusion of Mac and iPod-using students – September 08, 2004
Why are Cornell’s Mac students being forced to pay for useless Napster? – September 07, 2004
Napster schools to Mac-using students: bend over and take it – September 04, 2004
Napster CEO: ‘it would be great’ if Apple iPod supported WMA – March 09, 2004
Napster CEO: Apple iTunes, iPod ‘consumer-unfriendly experiences’ – March 09, 2004
Microsoft tries to push WMA by propping up beleaguered Napster – February 25, 2004