“Subscription-based music services are becoming popular among young adults and will eventually outgrow a la carte song downloads, a new study predicts. While 16 percent of online adults currently enjoy downloading 99-cent singles, 17 percent have been wooed by subscription services such as Napster and RealNetworks’ Rhapsody–and that number is expected to grow, according to a survey released Wednesday by JupiterResearch,” Dinesh C. Sharma reports for CNET News.
“The survey showed that the number of people interested in subscription services increased with age–19 percent of 13- to 17 year olds used the services, compared with 31 percent of 18- to 24 year olds. That number reached 37 percent for ‘music addicts,’ defined by Jupiter as those who have spent more than $45 on music in the past three months,” Sharma reports.
Full article here.
MacDailyNews Take: Certainly, one would hope, that market-dominating Apple has their collective eye on this and other research. If the subscription model becomes interesting enough to Apple, one would suspect that they’d add the option to their iTunes Music Store (iTMS) and the FairPlay Digital Rights Management technology used to protect iTMS-purchased files. There is nothing that we know of that would prevent Apple from doing so technically. The agreements with the labels would be another consideration, that may or may not already be spelled out in existing agreements, before a subscription feature would debut. Would a subscription option, say US$9.99 per month for unlimited streaming and downloading of the iTMS library to your computer and iPod, be of interest to you? Remember, if you decided to stop subscribing, your music would stop working unless you buy the tracks you want to keep for 99-cents each.