“A lot of talk has been making the rounds about the iPod, the iTunes Music Store and Apple’s ability to avoid repeating past mistakes and maintain its advantage in the digital music market. Some people point to the Pepsi and the HP deals as evidence that Apple has learned from the past. Some people point to the lack of choice in players and digital stores compared to the Windows Media (.wma) market and say that Apple is destined for doom,” opines OSViews’ Thomas.
“Those arguments are right, but only to a degree: the HP and Pepsi deals do help, and the variety of .wma compatible devices and music stores do hurt, but choice isn’t everything. Many like to say the Mac v. PC debate is about choice: Choice of vendors, choice of peripherals, etc. Consumers want to buy what is both good and popular. Choice would come in a distant third if we were to weigh each of the options. If I were wrong, the same five clothing stores wouldn’t be at every mall (selling virtually the same clothes). We talk about choice because it is a positive word, and its better than saying the two real reasons Apple lost and might again lose its position as number one: cheap, available junk and resistance to change. Apple’s decision to not make cheap junk will kill the iPod,” according to OSViews’ Thomas.
Full article here.