The Mac community called ‘quasi-religious’ by university behaviorist

“‘For many Mac people, I think (the Mac community) has a religious feeling to it,’ said psychologist David Levine, a self-confessed Mac nut. ‘For a lot of people who are not comfortable with religion, it provides a community and a common heritage. I think Mac users have a certain common way of thinking, a way of doing things, a certain mindset. People say they are a Buddhist or a Catholic,’ he added. ‘We say we’re Mac users, and that means we have similar values.’ Russell Belk, a consumer behaviorist at the University of Utah, goes further. He argues that the Mac community is quasi-religious,” reports Leander Kahney for Wired News.

Steve Jobs should apply for tax-exempt status in the U.S. at least. Full story here.

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