“Through easy consumer access, frequent sales, and providing a worldwide platform for both mainstream and independent developers, Steam has built a base of more than 150 million users worldwide,” Thomas Wilde writes for GeekWire. “In 2017, 7,600 games were released via Steam, leading to $4.3 billion in sales.”

“Steam’s ubiquity, ease of use, and market penetration all go a long way, but it’s a mixed blessing for anyone besides, arguably, Valve itself,” Wilde writes. “Independent developers often run into problems with the service’s frequent flash sales, where a 25-75% discount can slash into what can already be a slim profit margin.”

Last week, “Apple unexpectedly blocked the Steam Link app on the Apple Store, citing ‘business conflicts.’ The Steam Link is another part of Valve’s attempts, much like the Steam Machine, to get Steam out of consumers’ computer rooms and home offices and into the living room, where most entertainment is typically consumed,” Wilde writes. “By blocking the Steam Link’s release on iOS, Apple has denied Valve access to its app store, one of the few digital storefronts in the world that is bigger than Steam. Apple marketing chief Phil Schiller’s assurances notwithstanding, it’s easy to see why Apple would consider Steam a threat to its market share.”

Read more in the full article here.

MacDailyNews Take: We’re fairly certain that Valve is welcome to submit an app that follows Apple’s App Store guidelines if they’d like to participate in Apple’s App Store revolution.

SEE ALSO:
Apple’s Phil Schiller explains App Store’s rejection of Steam Link – May 28, 2018
Apple blocks Steam’s plan to extend its video games to iPhones – May 25, 2018