“It’s no secret that iPhone users tend to be more loyal to the Apple brand than any other group of smartphone users,” Yoni Heisler writes for BGR. “According to one recent study, 79% of existing iPhone owners are intent on purchasing a new iPhone the next time they make a smartphone purchase.”

“In light of that, a lot of Apple’s efforts with respect to increasing iPhone sales don’t center on touting the iPhone to existing customers,” Heisler writes, “but in advertising the iPhone to Android users in the hopes that they make the switch over to the Apple ecosystem.”

In a series of new ads, “Apple conveys that switching to the iPhone is easy” and “notes that the iPhone offers better support than other smartphones,” Heisler writes. Another ad informs viewers that “iPhone is more secure than Android” and touts the environmental benefits of owning an iPhone.

Read more in the full article here.

MacDailyNews Take: What kind of phone do you carry? It’s like a very effective instant IQ test.

Apple: Privacy is a fundamental right – September 27, 2017
Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Tim Cook attacks Google, U.S. federal government over right to privacy abuses – June 3, 2015
The price you’ll pay for Google’s ‘free’ photo storage – June 3, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]