“This is the place where Apple staff assemble the iMacs which are CTO (that’s configure-to-order), models for sale in Europe, Middle East and Africa,” Phelan writes. “There are other manufacturing facilities but these are owned by other companies.”
“Inside the iMac is a rubber gasket, a strip of rubber in an L shape which runs up and along on the right hand side of the machine. It’s to prevent electro-magnetic interference. It’s only needed on the right-hand side. But this is Apple, so a similar gasket is placed on the other side of the rear of the enclosure, making a pleasingly symmetrical effect when you look at it,” Phelan writes. “And the level of attention to detail that this represents is magnified when you realize that this is something almost nobody will ever see, as it’s inside a sealed unit!”
More things nobody has told you about Apple’s iMac here.
MacDailyNews Take: As we wrote back in March 2015:
The insides of your non-Apple PC, your non-Apple cellphone, and your non-Apple tablet all look like crap. If you don’t understand why that’s important, you deserve to be stuck using those things until you figure it out.
You’re asking, where does aesthetic judgment come from? With many things—high-performance automobiles, for example—the aesthetic comes right from the function, and I suppose electronics is no different. But I’ve also found that the best companies pay attention to aesthetics. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them. I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that. — Steve Jobs
I think the same philosophy that drives the product has to drive everything else if you want to have a great company. Manufacturing, for example, […] demands just as much thought and strategy as the product. If you don’t pay attention to your manufacturing, it will limit the kind of product you can build and engineer. Some companies view manufacturing as a necessary evil, and some view it as something more neutral. But we view it instead as a tremendous opportunity to gain a competitive advantage. — Steve Jobs
We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through. — Steve Jobs