Apple has debuted a new long-form commercial for the company’s Beats brand starring Irish professional mixed martial artist and professional boxer Conor McGregor.

Apple’s description on YouTube states:

The world is a noisy place. Whether you’re chasing boxing history or the thing that matters most to you, it’s important to block out the distractions and remember how you got here. #AboveTheNoise

Direct link to video here.

MacDailyNews Take: Is this going to air on broadcast and/or cable networks before the big fight on Saturday night? If so, it’ll cost a pretty penny. How will Apple ever find the money to pay for it? 😉

Bonus videos: