“The design for the device that would revolutionize mobile phones and, eventually, the culture at large, arose from hatred,” Aaron Pressman and Nicolas Rapp report for Fortune. “When considering whether to create the iPhone, Apple CEO Steve Jobs found that people largely despised the phones that they had.”

“‘Everybody has a cell phone, but I don’t know one person who likes their cell phone,’ he once told John Lasseter, Pixar’s chief creative officer,” Pressman and Rapp report. “To create a phone people would actually love, Jobs latched onto an important innovation: the touch screen. The display was the key to creating a computing chameleon: a device that could be a phone one minute, a camera the next, and a gaming pad the next.”

“The master showman unveiled his smartphone in January 2007 with one of the most brilliant sales pitches ever.,” Pressman and Rapp report. “Oone year in, Apple introduced a critical new feature that Jobs had initially resisted: the App Store. It enabled iPhone users to buy and install mobile programs from third-party developers directly to their phones, unleashing a wave of creativity and new business models.”

Read more in the full article here.

MacDailyNews Take: Revolutionary.

And, Pressman and Rapp, Apple’s iPhone already is “on top.” Apple owns the cellphone industry’s profits. As we tire of explaining to a seemingly never-ending stream of simpletons: Unit sales are not the most important metric. Not by a long shot.

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Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017
Apple took 79% of global smartphone profits in 2016; Samsung in distant second with only 14% – March 8, 2017