“The release of Final Cut Pro X back in July 21st 2011 certainly polarised the post production industry,” Peter Wiggins writes for fcp.co. “Now a feature length documentary from Brad Olsen tells the story of how the world’s favourite NLE changed overnight and how the industry did or didn’t accept the new version.”

“During NAB last month we did a private screening a 15 minute preview of my documentary at LumaForge’s Faster, Together Stage. The room was packed with many important people who were all curious about what this kid from Utah had put together,” Olsen explains. “After the screening the general reaction I felt was that I had exceeded their expectations.”

“Naturally being in a room full of editors meant that I did get a few notes, but everybody was very positive about it and I appreciated all the valuable feedback!” Olsen explains. “Now we’ve released the first trailer…”

 
Read more in the full article here.

MacDailyNews Take: This is one doc we’ll definitely be watching!

Is all the noise we’re hearing today really coming from Final Cut Pro users who still have their previous Final Cut version(s) and already know how to properly and rationally submit feedback to Apple?

Or is it coming from non-Final Cut Pro users who see the $299 writing on the wall and realize that they’ll soon very likely have to learn something dramatically new and different from outside their comfort zone? Apple’s previous Final Cut Pro versions have not stopped working, nor has Apple stopped work on FCP X – in fact, they’ve just started working with a paradigm-shifing, extremely strong and powerful foundation upon which to build. Have a minute of patience, please. I heard the same sort of whining when we went from Mac OS 9 to Mac OS X and some had to be dragged kicking and screaming. People stopped crying over Mac OS 9 in short order, too.

Or do perhaps some editors feel a little bit threatened that “non-pro” users will be able to edit so well for so little? And/or perhaps it’s coming from Apple’s now price-demolished competition who simply cannot crunch their numbers and make them come out profitably if Apple is going to offer Final Cut Pro X for $299?SteveJack, MacDailyNews, June 24, 2011

SEE ALSO:
Apple’s Final Cut Pro X hits 2 million users milestone – April 26, 2017
Apple’s Final Cut Pro X product team return to the spotlight after 5 years – December 14, 2016
A week editing with Apple’s new MacBook Pros and Final Cut Pro X – November 21, 2016
Apple releases significant Final Cut Pro X update – October 27, 2016
PC Magazine reviews Apple Final Cut Pro X: Editors’ Choice – June 15, 2016
The BBC adopts Apple’s Final Cut Pro X – September 4, 2014
Happy 3rd Birthday, Final Cut Pro X – June 20, 2014
Pushing Apple’s new Mac Pro and Final Cut Pro X to the limit (with video) – March 21, 2014
The first 24 hours with Apple’s new Mac Pro and Final Cut Pro X 10.1 (with video) – December 20, 2013
Apple aims to win over video editors with new Final Cut Pro X marketing push – March 28, 2013
Ultimate Mac: Building the Final Cut Pro X dream machine – November 9, 2012
Final Cut Pro X gets significant update with new features and RED camera support – October 23, 2012
PC Magazine reviews Apple’s Final Cut Pro X 10.0.3: Editors’ Choice for high-end video editing – February 7, 2012
Apple significantly updates Final Cut Pro X – January 31, 2012
Editor Walter Murch is feeling better about Final Cut Pro X – November 8, 2011
Apple releases major Final Cut Pro X update; debuts free 30-day full version trial – September 20, 2011
Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software – September 12, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011