“Many were disappointed by Apple’s apparent decision to abandon the display market in favor of recommending LG models. While LG’s 5K UltraFine is an excellent display in many ways, neither the design nor the build quality live up to Apple standards,” Ben Lovejoy writes for 9to5Mac.

“It may be shallow to care about the aesthetics of the monitor, but a display is something we stare at all day long,” Lovejoy writes. “Given that part of the reason we buy Apple kit is the beautiful designs, I don’t think it’s unreasonable to expect an officially-recommended display to live up to the same standard.”

“Apple could satisfy many people by simply putting the 5K UltraFine innards into an Ive-designed casing. But I think a new Apple display could also help the company solve a second – less shallow – problem,” Lovejoy writes. “Given that GPUs are increasingly as important as – and for some applications, arguably more important than – CPUs, it seems to me that Apple could at least partly mollify its pro users by offering them the option of an external display with a beefy graphics card built into it.”

Read more in the full article here.

MacDailyNews Take: As we wrote early this month:

“Apple ceding the display business damages the Apple brand. Apple does not lead in an essential personal computing component and other companies logos are destined to be in Mac users’ faces all day long. Not smart. Cook & Co. should reconsider their decision and make and sell Apple-branded displays. Direct profits aren’t the issue, ancillary profits are; smart executives like Cook should be able to recognize the power of perception.”