“This holiday season, Apple is expecting record sales for new iPhones,” Neal Ungerleider writes for Fast Company. “In order to encourage developers to create messaging products for iOS rather than Android, the company unveiled a radically overhauled version of its iMessage platform this autumn. And for developers, the new iMessage is turning into an easy way to attract customers.”

“According to mobile research firm SensorTower, JibJab, a 17-year-old sticker and online card company, saw 1,500% download growth in the week after iOS 10, which included the overhauled iMessage platform, came out in September,” Ungerleider writes. “In the new iteration of iOS, iPhone and iPad users can download stickers, emojis, and other graphics directly from Apple’s App Store.”

Ungerleider writes, “By creating a platform for users to quickly download new graphics for their messages, Apple also created a whole new marketplace for intrepid app makers.”

Read more in the full article here.

MacDailyNews Take: A non-brainer for Apple and, obviously, it was smart of JobJab to be ready to go at the launch of iOS 10 and the new Messages app.