“If you’ve been feeling as though Apple’s heart isn’t in moving the Mac forward these days, you’re not alone,” Adam C. Engst writes for TidBITS. ” The new MacBook Pro models have taken widespread criticism, Apple has provided no roadmap for the future of its desktop Macs, and most recently, the company eliminated the position of Product Manager of Automation Technologies, presumably seeing it as unnecessary.”

“High-end creatives have despaired about Apple’s lack of attention to their needs, and the mood among many of the consultants and support professionals at last week’s MacTech Conference was downbeat,” Engst writes. “So what could explain Apple’s increasing marginalization of the Mac, particularly in the pro market? The culprit is clearly the iOS platform, and the iPhone in particular. But the reason why it’s happening has more to do with a structural fact about the company that Apple will have to change if the Mac is to get the attention it needs to thrive.”

“Here’s the problem: Despite the fact that it now employs 115,000 people and is the most valuable company in the world, Apple still thinks like a one-platform company. Now it’s all about iOS, and everything Apple does is designed to serve the single goal of selling more iPhones and iPads,” Engst writes. “Focus is good, but it can be taken too far, and that’s what I’d argue is happening at Apple right now.”

Read more in the full article here.

MacDailyNews Take: One more time: A new Mac Pro would do wonders for mollifying the professional Mac community.

If such a thing had appeared alongside the new MacBook Pro, many of the negative reactions currently littering the Mac web would have never happened.

But, as with many things under Tim Cook, there’s too much that seems to be a bit too little and way too late.

As we wrote a year ago:

Sometimes Apple, the world’s most profitable and most valuable company, still operates as if they only have five guys from NeXT working around the clock trying to do all the work on a shoestring budget.

Can’t manage to have a compatible Remote app or Apple Music-capable Siri for the Apple TV launch… Can’t have enough Pencils and Keyboards for the iPad Pro launch. Seriously? Can’t have any stock on hand for two months after the so-called the Apple Watch launch date. Can’t update their professional Mac for nearly two years and counting?

Why are these amateurish mistakes and lapses happening with startling regularity? You know, besides mismanagement?

Oh, you say, but Apple is making tons of money! Why, yes, they certainly are!

Listen, let’s be honest, Steve Ballmer could’ve generated the same kind of money “running” Apple Inc. given the massive momentum Steve Jobs handed over at his death. Sometimes, in fact, it looks like Steve Ballmer is running Apple. Although, no, it doesn’t really, because even Ballmer would have updated the Mac Pro by now, made sure he had enough Apple Watches ready so as not to pretty much totally kill launch momentum, and also had enough Pencils and Keyboards on hand for the iPad Pro launch. Of course, Ballmer would have never had the handle on the big picture that Tim Cook has – our issues with launches under Cook have to do solely with launch supplies and software polish.

We’re coming up on two years now (this December 19th) since the Mac Pro debuted with no updates which, along with the rest of the string of snafus (going back to John Browett, Apple Maps, no iMacs for Christmas 2012, no iPad 2 units for launch, etc.), is what understandably prompts this sort of “joke” and “failure” talk and the feeling that Apple is a bit sloppy in recent years.

We hold Apple to a high standard and we expect the company to execute better than they have of late. (read more) — MacDailyNews, November 27, 2015