“As you know, when you set up your iCloud account, you have a stingy 5GB of free storage,” Gene Steinberg writes for The Tech Night Owl. “If you want more, you have to pay for it.”

“Now the prices are competitive. For 99 cents you can have 50GB. Higher tiers include $2.99 a month for 200GB, $9.99 a month for 1TB, and $19.99 a month for 2TB (a recent addition). Compared to Microsoft and Google, it’s nearly the same, proportionately speaking, even though quantities are different,” Steinberg writes. “But Google offers 15GB free.”

“Apple’s 99 cent deal for 50GB is actually an ideal configuration. But is Apple really making so much money from that storage option that they couldn’t offer it free of charge? Well, if 50 million customers buy it, that adds up to a gross revenue of $49,500,000 per month, and that’s not chump change even to a company as large as Apple,” Steinberg writes. “However, Apple is starting to force the issue. More and more services are requiring larger iCloud Drive allocations. Up until recently, I managed with the free 5GB, but just barely. So I opted to go cheap and practical, and I pay 99 cents a month for 50GB. With my music and photo libraries, that’s just perfect. If I decided to include the Desktop and Documents folders, I would require more than 200GB, so I’d be forced to choose $9.99 a month for 1TB.”

Read more in the full article here.

MacDailyNews Take: Hopefully, Apple’s iCloud storage costs continue to come down over time as having enough room in the cloud an integral part of making everything “just work” especially with now being able to shoot RAW photos and 4K video, Optimized Storage, iCloud Drive Desktop and Documents, etc.

Time for Apple to rethink iCloud storage? – September 2, 2016
Is Apple’s iCloud storage worth $239.88 per year? – September 1, 2016
Apple adds new 2TB iCloud storage tier for $19.99 per month – August 31, 2016