“Even today he has an eagle eye on this part of their business and understands the supply chain better than any other CEO in the tech world today,” Bajarin writes. “But what really makes Cook and Apple stand out is that, when they design hardware, they only marginally look at what type of equipment they will use to make this product. Creating a product that is great, easy to use, and extremely well designed is the first priority.”
“Once that is in place, they get serious about how they can manufacture the product in mass quantities and in the most cost-effective way,” Bajarin writes. “However, Apple stands above most in this area because, if they can’t find the right equipment to make a product, they actually invent and/or create the equipment, either with the help of a partner or they do it themselves.”
Read more in the full article here.
MacDailyNews Take: For just one example, Apple’s use of friction stir welding to deliver iMac’s seamless design.