“Shares in US social media giant Twitter jumped Monday, lifted by news reports of discussions to make its streaming broadcasts available on Apple TV,” Agence France-Presse reports.

“The stock was up 6.58 percent at $20.82 in midday trading on the New York Stock Exchange, marking the first time since early January that Twitter shares have topped $20,” AFP reports. “The rise came after a New York Times story citing people familiar with the matter as saying that Twitter was exploring the potential of an application for the Apple TV device that allows streaming of online content to television screens.”

“Earlier this year Twitter struck a deal with the National Football League to stream Thursday night American football games, and it also streamed content from the Wimbledon tennis tournament,” AFP reports. “An agreement with Apple TV could extend Twitter video broadcasts to the biggest screens in homes, engaging more users and increasing the potential for revenue.”

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MacDailyNews Take: Make it so.

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Apple declines to place bid on NFL Thursday Night Football – March 3, 2016
The Super Bowl that killed cable: NFL streams the big game on Apple TV, no cable or satellite account required – February 4, 2016
Apple, Amazon, Google, Yahoo expected to bid on NFL Thursday Night Football – December 16, 2015
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