“I think Apple may be missing something quite important,” Jonny Evans writes for Apple Must.

“You see, in its recent ‘iPad Pro: What’s a computer?’ ad it seems to focus on iPad Pro as a replacement for the computer, but doesn’t answer the much more important question it tucks away at the end of the ad, where it asks, ‘What else can it do?'” Evans writes. “Apple seems to be attempting to evangelize use of the iPad Pro as a computer replacement. I get that, I think iPad Pro is great for most of the things we use computers for, but I see it as a different animal. Sure, there’s some overlap, but it has its own unique identity and purpose that need to be defined.”

“The risk is that by claiming it is nothing more than a PC replacement,” Evans writes, “Apple is both over-promising and under-selling the tablet.”

Much more in the full article here.

MacDailyNews Take: Hopefully, the first ad is a setup that will result in a campaign that clearly explains what else iPad Pro can do.

Apple debuts new iPad Pro TV ad: ‘What’s a Computer?’ – August 1, 2016