“Shares of Walmart are down 0.54% to $73.43 in late afternoon trade after the company rolled out its new Walmart Pay app earlier this week,” Rachel Aldrich reports for TheStreet.

“Researchers at Forrester Research said that the company may have to do more with its payment app if it expects customers to use it,” Aldrich reports. “‘I can just pull out my credit card and swipe it,’ said Forrester Research’s Brendan Miller to Bloomberg. The app, according to Miller, does not have enough additional services to incentivize its use unlike similar programs.”

Full article here.

“The app also isn’t integrated with already-popular payment services such as Apple Pay, which lets iPhone owners pay with a tap at millions of retail stores. Those pitfalls may spell trouble for Walmart Pay’s adoption,” Olga Kharif reports for Bloomberg. “‘Apps that incorporate loyalty and the Apple and Android payment systems, which are simpler for the customer, are likely the optimal combination at this point,’ said David Schick, director of research and lead retail analyst at Consumer Edge Research LLC. ‘Simple wins over time.'”

Read more in the full article here.

MacDailyNews Take: D.O.A.

Walmart rolls out convoluted Walmart Pay across U.S., continues to block Apple Pay – July 6, 2016

[Thanks to MacDailyNews Reader “wirehead” for the heads up.]