“Microsoft Corp.’s first Manhattan flagship store will open its doors on Fifth Avenue next month,” Keiko Morris reports for The Wall Street Journal. “The five-level store at 677 Fifth Ave. will open at noon on Oct. 26, according to a company blog post that also announced the opening date of a second flagship store in Sydney, Australia at Westfield Sydney on Pitt Street Mall on Nov. 12.”
“The two stores are the company’s largest to date with 22,269 square feet in the Fifth Avenue store and 6,000 square feet in the Sydney location,” Morris reports. “Microsoft’s New York City flagship will be located on Upper Fifth Avenue, known as a high-end retail destination for both tourists and locals. It is also several blocks south of Apple Inc.’s Fifth Avenue store.”
“Microsoft for several years has followed Apple Inc.’s lead by building up its own chain of retail stores to showcase a selection of products from Microsoft and its allies,” Morris reports. “The company doesn’t disclose sales at the Microsoft retail stores.”
Read more in the full article here.
MacDailyNews Take: In related news, Cleo McDowell just announced plans to open a super-sized McDowell’s restaurant on North Lee Avenue in Des Plaines, Illinois.
SEE ALSO:
Microsoft retail store moving in one door over, Apple Retail Store moving on up – March 13, 2012
Microsoft retail store traffic pales in comparison to Apple’s – November 26, 2010
Microsoft retail fiasco to remodel? Apple files trademark for distinctive retail store layout – May 19, 2010
Analyst: Apple Retail Stores mauling Microsoft; Since 2004 over 18m Windows users switched to Mac – April 28, 2010
Microsoft looks to double retail store ‘network’ to four; Denver and San Diego up next – April 01, 2010
Apple’s retail store network, 285 strong and counting, driving Mac sales growth; AAPL at $435? – March 22, 2010
Apple exec offers peek into retail roll-out; including ‘jaw dropping’ London and Shanghai stores – February 26, 2010
NPD: 48% of the money spent at U.S. retail on desktop PCs was spent on Apple Macs – November 25, 2009
Microsoft: You’re not cool; you’re the opposite of cool; stop making your employees dance (w/ vid) – November 17, 2009
Microsoft Retail Stores have to resort to free concert tickets to generate opening day crowds – October 30, 2009
Notes from Microsoft’s first retail store: ‘Cheap, disorganized, and poorly-located’ (with photo) – October 23, 2009
Microsoft’s Bizarro Universe: 8 years late; in garish color; featuring inferior products (w/ video) – October 22, 2009
Microsoft to mimic Apple (what else is new?) with ‘Guru Bars’ in retail stores – July 25, 2009
One level per version of Windows 10?
And anither level for the fat ass table
Sad. I feel bad for them. Fish flapping around on the ground not knowing what to do so they copy anything and everything Apple does. Sad, very very sad.
Yesterday, Bill Gates was just named richest man in America for the 22nd year in a row, so I wouldn’t feel bad for Microsoft. BTW, Gates has stated for at least the last 10 years that he’s pledged to give away all of his money in his lifetime. He’ll be 60 yo this month, exactly when is plan going into effect?
Need four MORE levels. Dante’s Inferno says there are nine levels of Hell. 🙂
New York will not give a permit for a store to dig that deep, even tho hell is very close to the surface in New York, they do not allow the subway to be part of a store !-)
“They got the Big Mac, I got the Big Mick!”
Forgot about McDowells, great film Coming to America hahah
Can’t believe it has been almost 30 years since it came out!
That is the golden iMac. See “Coming to America”.
Not iMac. “Onax” DSC!!! Darn spell checker.
I just don’t understand how Micro$oft’s board of directors allows this fiasco to go on. Seriously, is this (yet another) money losing venture worth it? I can’t believe they make any money from these stores. Who goes in there when they’re not giving out free tickets?
Oh well, it’s their money (for now). These stores should be the first to close when the profits head south (or will they just keep firing employees until no one’s left?)….
In answer to who goes in there. Bored kids in the mall go in to play the Xbox. Seems like my local store across from Apple always has more employees than customers.
what do they have to sell that they need that much space?.
They said they need four floors of Xbox geniuses to help cope with the red ring of death epidemic
no need to waste money on a “SnoozeFest” store, paid for by overpriced software sales. What a loss maker 😆
Sounds like quite an attraction!
I doubt that they have ever made any money out of it. It literally is advertising on a grand scale. Still is it a good advertisement when the stores are empty?
5 stories??? Thats a lota windows!
It was only a matter of time when it became obvious (to the rest of the world) who was the innovator and who was the follower. Proof positive that Microsoft will never come close to Apple and their operating system sucks balls.
5 levels of crap. It will be like visiting a multi-level dump.
Why are they still opening stores? I just walked past one yesterday on my way to the local Apple Store and the only people inside the Microsoft store were employees, who looked quite bored.
BAHAHAHAHAHA.
My favorite part: “The company doesn’t disclose sales at their …stores”
Apple makes more per square foot than any other retailer.
I wonder why MS doesn’t disclose sales?
that is a face saving way of saying we dont make money on the sales, as in no profit, so MS is technically correct 😆
What’s the point? So that they can look even more stupider! Hahaha 😝
Rowell McDowell lives!
“Now, the bottom floor is what we call ‘The Start Menu.”
“Where do you want to go today? Ah, anti-virus. Ok, let’s go up to level 5…”
😴💤
Cracks me up when I see the new Microsloth store at our mega Mall. It’s built with about 1/3 of the actual square space depth available to a normal store there, so that the few tables they have are covered with products and can look more full if 6 people actually ever walk into it —which is about the usual amount of traffic. Meanwhile the Apple Store on the other side is wider, it’s square space for product display is FULL depth and traffic is about 50 to 100 people every time I’m in there.