“Here’s a basic version of how most Internet publishers make money: They produce content, they get people to click on that content, and they make money from the companies who put ads around that content,” Jacob Davidson reports for TIME Magazine. “That’s called display advertising, and the more clicks a publisher gets, the more money it can make this way. This has been a primary revenue source for many online publishers for decades, and it lets some publishers survive without charging users for content.”

“Ad blockers were banned from Android’s Google Play store in 2013, and were not previous technically possible on the iPhone. But Apple’s move to allow ad blockers has changed all that,” Davidson reports. “If mobile ad-blocking continues to take off, it could shake out in a number of ways. First, we could see online publishers start using more ads that can’t be sniffed out by ad blockers, like native ads or pre-roll ads on video content.”

“There’s another camp that argues publishers will flee from the web and into apps where ads can’t be blocked,” Davidson reports. “Even if ad blocker users do whitelist their favorite sites, their good web citizenship could be undercut by the ad blockers themselves. Adblock Plus, for instance, lets Microsoft, Amazon, Google, and roughly 70 other companies pay to be whitelisted by default. Eyeo GmbH, the company behind Adblock Plus, is now reaching out to iOS ad blockers and offering their developers a similar display-for-pay arrangement. At least one iOS blocker, Crystal, has taken Eyeo up on its offer.”

“Publishers are already beginning to talk to their readers about a contract that’s only been implicit up until this point. Ad blocker users visiting sites like The Washington Post and The Atlantic, for instance, are being greeted with a message reminding them that revenue from ads make those sites’ content possible,” Davidson reports. “That’s a conversation that’s been a long time coming. If nothing else, it could help readers appreciate the economics of online content.”

Read more in the full article here.

MacDailyNews Take: We regard the general panic, hand-wringing, and hullabaloo over iOS content-blockers with amusement.

We are longtime Mac users. We relish change.

And we’re not going anywhere.

Currently, the Top Paid 200 iPhone Apps include the following content blockers:

2. Purify Blocker $3.99
41. Crystal $0.99

The Top 200 Paid iPad apps include the following content blockers:

18. Purify Blocker $3.99
57. Crystal $0.99

Let us know which one you like best!

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