How Apple could change the Web forever

“Here’s a basic version of how most Internet publishers make money: They produce content, they get people to click on that content, and they make money from the companies who put ads around that content,” Jacob Davidson reports for TIME Magazine. “That’s called display advertising, and the more clicks a publisher gets, the more money it can make this way. This has been a primary revenue source for many online publishers for decades, and it lets some publishers survive without charging users for content.”

“Ad blockers were banned from Android’s Google Play store in 2013, and were not previous technically possible on the iPhone. But Apple’s move to allow ad blockers has changed all that,” Davidson reports. “If mobile ad-blocking continues to take off, it could shake out in a number of ways. First, we could see online publishers start using more ads that can’t be sniffed out by ad blockers, like native ads or pre-roll ads on video content.”

“There’s another camp that argues publishers will flee from the web and into apps where ads can’t be blocked,” Davidson reports. “Even if ad blocker users do whitelist their favorite sites, their good web citizenship could be undercut by the ad blockers themselves. Adblock Plus, for instance, lets Microsoft, Amazon, Google, and roughly 70 other companies pay to be whitelisted by default. Eyeo GmbH, the company behind Adblock Plus, is now reaching out to iOS ad blockers and offering their developers a similar display-for-pay arrangement. At least one iOS blocker, Crystal, has taken Eyeo up on its offer.”

“Publishers are already beginning to talk to their readers about a contract that’s only been implicit up until this point. Ad blocker users visiting sites like The Washington Post and The Atlantic, for instance, are being greeted with a message reminding them that revenue from ads make those sites’ content possible,” Davidson reports. “That’s a conversation that’s been a long time coming. If nothing else, it could help readers appreciate the economics of online content.”

Read more in the full article here.

MacDailyNews Take: We regard the general panic, hand-wringing, and hullabaloo over iOS content-blockers with amusement.

We are longtime Mac users. We relish change.

And we’re not going anywhere.

Currently, the Top Paid 200 iPhone Apps include the following content blockers:

2. Purify Blocker $3.99
41. Crystal $0.99

The Top 200 Paid iPad apps include the following content blockers:

18. Purify Blocker $3.99
57. Crystal $0.99

Let us know which one you like best!

Apple’s ad-blocking move causes big problems for retailers’ online stores – September 24, 2015
Rush Limbaugh: What Apple’s iOS 9 ad-blockers will unleash – September 21, 2015
iOS 9 adblocker apps top App Store charts; developer pulls ‘Peace’ adblocker – September 18, 2015
iOS 9 content blocking will transform the mobile Web – August 24, 2015
Apple’s iOS 9 ad blocking threatens Google’s lifeblood – August 14, 2015
Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
Rush Limbaugh on his new Apple Watch: Really cool, pretty slow, and Siri is now pretty much flawless – May 5, 2015
Rush Limbaugh: ‘Nine out of 10 tech bloggers hate Apple’ – August 5, 2013
Rush Limbaugh: ‘High-tech lynching: Senate attempts to crucify Apple’ – May 21, 2013
Rush Limbaugh: Apple products create jobs in America – October 18, 2012


  1. Purify is straight forward and simple, works like a charm and males Safari blaze in addition to adding battery time consequentially.

    Purify is better than Crystal who makes deal with advertisers to be excluded from their filters, now if that ain’t hypocrisy and sheisterism, what is?

  2. I don’t get all the excitement? Ad Blockers have been on Windows/OS X for years! Why all the whining on mobile? It does suck for the sites with the advertisements, but its been around for years! It wouldn’t be so bad if a website put a couple of advertisements on, but when they spread malware, or sound playing out of no where I’m all for the blockers!

    1. I remember ad blocking being a fear back in the 90s. There’s a new wave of fear because up until now, installing an ad blocker was more cumbersome for most people than just accepting the ads. The average user didn’t know how to install one on their computer, let alone how to jailbreak or root a phone to install one.

      Now, installing an ad blocker on an iPhone is as easy as seeing the top blocker being promoted in the store and tapping the icon for it. Also, the benefit isn’t just in the direct experience, but also in a reduction in the data usage (which matters more for mobile).

      As people see the benefits of doing this in mobile, it then provides incentive to do this on their computers. For a huge number of people who never even knew this was possible before, this is a big deal.

  3. Wait, so now instead of really getting the use you paid for Adblock Plus, Crystal, etc., the developers of these ad blockers are getting paid by the advertisers to whitelist and circumvent their own purpose of originally developing the app? What good is an ad blocker if it stops blocking ads because the dev was paid off?

    1. I agree that the practice seems slimy. But the payments are to be “white listed by default.” I infer that to mean that you can still blacklist those sites…they have simply paid to be “opt out” rather than “opt in” by default, understanding that many people go with the defaults rather than customizing.

  4. Ads are annoying when every click requires you to have to sit through a commercial before your content opens. It worse than TV because unlike fast forwarding through DVR’d recordings, you can’t fast forward though web advertising.

  5. I’m still running Peace and it is unbelievable how long the 1GB/mo plan on my iPad is going to last. Unbelievable. Did I mention it’s unbelievable? (I’m not kidding.) I’m actually now reading ARTICLES in Safari, instead of just reading headlines and barely getting by.

    1. Enjoy them while they last, moron. You think those articles just write themselves and materialize for free out of thin air?

      People are so fscking stupid nowadays.

  6. I want ads! But . . . I want them to be relevant to me and something that I am in the market for at the time. I want to buy things that are useful to me and don’t want my time wasted by silly ads for “local mom makes $78/hr part time” and the likes.

  7. I had you whitelisted until today when confronted by that hideous T-Mobile movie in Spanish (I don’t understand Spanish) playing at the top of the articles list. Every time I read an article and went back to the list view, that movie started again and I had to click the X to stop it.

    I don’t mind the static ads, but that T-Mobile movie is way too intrusive. I like your site and want you to make a profit so you can keep publishing.

    I will check every day to see if it’s gone. When it is, I will whitelist MDN again.

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