“Apple may generate nearly 70% of its revenue from the iPhone but the tech giant is still intent on winning the living room, a sign that its ambitions go much further than the device in your hands,” Chris Ciaccia reports for TheStreet.

“By combining functions such as gaming and home automation — in addition to changing the way people watch television — Apple TV could be an enormous opportunity for Apple, said Jackdaw Research analyst Jan Dawson,” Ciaccia reports. “‘So I think a new Apple TV and everything that’s likely to come with it in time will be a game-changer for Apple in the living room, finally moving the project beyond a hobby and making it much more appealing,’ Dawson said. While integrating Apple TV with HomeKit, the set-top box could control everything from lights, locks and other home functions, and keep people entrenched in the Apple ecosystem.”

“Apple will reportedly soon refresh its Apple TV set-top box, introducing a dedicated app store, Siri support as well as a software development kit (SDK), touch screen remote and new operating system,” Ciaccia reports. “The touch screen remote may be the most interesting part, according to Creative Strategies president Tim Bajarin, for the reason it would allow developer to get even more creative. The remote, which currently resembles an elongated iPod shuffle, could function more like a wireless mouse if Apple does indeed allow developers to create apps for the Apple TV.”

Read more in the full article here.

MacDailyNews Take: In a few months, here’s hoping Apple TV will finally be all grown up!

SEE ALSO:
Apple to unveil next-gen Apple TV in September, sources say – July 30, 2015
Apple TV delay crushes Akamai stock – July 28, 2015
New OS X El Capitan beta reveals Multi-Touch Bluetooth remote control (for Apple TV?) – June 25, 2015
Patent reveals new Apple TV Remote with Touch ID controller that extends to home automation – July 23, 2015
US judge delivers potential landmark ruling, says Internet TV should be treated like cable – July 17, 2015
Apple Internet TV potentially worth billions to the bottom line – July 15, 2015
CBS CEO: We’re still in negotiations with Apple over new Internet TV service – May 27, 2015
Time Warner CEO ‘pretty confident’ Apple will launch Internet TV service soon – April 29, 2015
Disney presses Apple to carry more channels on forthcoming Internet TV service – April 8, 2015
Apple asks TV programmers to supply their own streams for proposed Internet TV service – April 1, 2015