“Google may have poured billions into buying smart thermostat maker Nest Labs, but according to a new piece of consumer research, Apple’s the company most people think of when it comes to Internet of Things devices,” Luke Dormehl reports for Cult of Mac.

“Conducted by ThroughTek, a leading Machine-to-Machine (M2M) solutions provider, almost half of consumers (48 percent) aware of IoT devices on the market are said to be familiar with Apple’s devices in the category, while just 22 percent know Samsung’s, 15 percent know Amazon’s, and 13 percent know Google’s,” Dormehl reports. “Despite, you know, the fact that Apple’s not really an Internet of Things company at all!”

Dormehl reports, “Apparently the device that people are most familiar with is the Apple Watch…”

Read more in the full article here.

MacDailyNews Take: You can never overestimate power of the Apple brand.

Apple leads the Internet of Things revolution; will be a long-term winner – February 7, 2015
Apple Watch won’t wear out its welcome: The wearable Internet of Things market has been waiting for Apple’s lead – January 6, 2015
What the Internet of Things means for you – August 14, 2014
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013