“Human, rather than machine intelligence, is the big drive behind Apple’s plan for Beats, with the company making huge investments in intelligent playlist curation to support its service when it launches in June,” Jonny Evans writes for Computerworld.

“UK digital music industry bible, Music Ally, this morning reports the following: ‘Music Ally has learned that Apple is currently paying music journalists to write copy for thousands of playlists – all of which could form the backbone of Beats when it finally relaunches,'” Evans writes. “The report predicts Apple will relaunch Beats ‘in June.'”

“Iovine has waxed lyrical on the importance of curated music experiences in the past,” Evans writes. “Now with the resources of Apple behind the attempt, it seems likely we can expect well-crafted collections designed to whet music listeners’ interest in new genres, music forms and artists.”

Read more in the full article here.

MacDailyNews Take: Let’s go already!

Apple’s late on this. Not too late, but late, so the sooner the better.

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