“There have been several articles with conflicting headlines with almost all referring to the same resource data, a posting by Slice,” J. M. Manness writes for Seeking Alpha.
“Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from a panel of two million online shoppers, each Apple Watch buyer ordered an average of 1.3 watches… [emphasis added],” Manness writes. “That is to say, Slice estimates that some 1.24 million Apple Watches were preordered in the USA, during the first day.”
“I have written before how it is important to understand where data comes from and how it is gathered. Slice has a particularly solid and large database. It provides a service of tracking your sales receipts for you, keeping them saved and accessible. This means that the data it accesses is reliable for its customers,” Manness writes. “Slice also notes that the average purchase price was $503.83 per watch, which would have generated about $627 million… I think we can estimate between 2 and 2.5 million watches were likely sold worldwide for revenue of between $1 to $1.25 billion. Not a bad opening day.”
Read more in the full article – highly recommended – here.
MacDailyNews Take: Excellent breakdown of Slice Intelligence’s data. Apple Watch preorders are even stronger than most media outlets are reporting!
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