Automaker General Motors has a new advertising campaign centered around those who “drive the world forward” that they call “Dare Greatly.”

“The Daring” campaign features Jason Wu, Anne Wojcicki, Njeri Rionge, Richard Linklater, and Apple co-founder Steve Wozniak.

The iconic Steve Jobs famously declined to appear in Apple TV commercials. So, what do you think of an Apple co-founder doing one? Ronald Wayne we could definitely see (his hideously costly decision could be used in myriad ways by marketeers), but Woz?

Bonus, “behind the scenes” with a highly-caffeinated Woz: