“The Daring” campaign features Jason Wu, Anne Wojcicki, Njeri Rionge, Richard Linklater, and Apple co-founder Steve Wozniak.
The iconic Steve Jobs famously declined to appear in Apple TV commercials. So, what do you think of an Apple co-founder doing one? Ronald Wayne we could definitely see (his hideously costly decision could be used in myriad ways by marketeers), but Woz?
Bonus, “behind the scenes” with a highly-caffeinated Woz: