“His findings led him to the behavioral traits of the Apple user, and that is what every other company is missing, he said,” Williams reports. “‘Companies are successful if they are creating a behavioral shift, or if they’re influencing a behavioral shift,’ Chowdhry said. ‘Apple is influencing a behavioral shift. And betting against a behavioral shift is suicidal.'”
“According to Global Equities Research data, the average iPhone user takes his phone out of his pocket for a glance about 110 times a day. Teenagers check their phones almost every five to seven minutes. This, Chowdhry explained, is where Apple Watch will cash in,” Williams reports. “Apple Watch will offer ‘glances’ allowing users a quick, convenient check of notifications without pulling the phone out of their pockets… ‘Three hundred and fifty dollars isn’t much for convenience, or apps,’ said Chowdhry. ‘This isn’t a two-app device. We estimate that the average Apple Watch will have 100 apps, that is like 100 devices for $350.'”
Read more in the full article here.
MacDailyNews Take: Anybody who’s anybody will have an Apple Watch.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Jon Steinberg: Apple Watch will destroy competitors – January 7, 2015
Apple Watch won’t wear out its welcome: The wearable Internet of Things market has been waiting for Apple’s lead – January 6, 2015
Analyst: Apple Watch to account for 36% of company’s revenue growth this year – January 5, 2015
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014