“Technology companies will once again be using the Consumer Electronics Show that starts next week to unveil must-have new gadgets,” King reports. “The odds are stacked against them.”
“Some companies have scaled back their participation in CES. Microsoft no longer does the eve-of-the-show keynote presentation or a giant booth to show off products. It now rents more than 20,000-square-feet of space to use on an invite-only basis for customers and partners,” King reports. “Other companies don’t bother showing up… Apple’s absence and the rise of Mobile World Congress, a mobile-technology conference that drew 85,916 attendees to Barcelona last year, takes away some of the focus of the biggest consumer device — the smartphone — from Las Vegas.”
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