“The research group found that customers who recently purchased a high-definition television cite picture quality and screen size as the two primary reasons for selecting their TV,” Sellers reports. “‘Customers purchasing a smaller HDTV tend to be more price conscious than those purchasing a larger HDTV,’ says Christina Cooley, director in the diversified services industries practice at J.D. Power. ‘Yet, we find that customers who buy larger HDTVs are more likely to research brands and features before making their purchase compared with customers purchasing smaller HDTVs.'”
“The report finds that 72% of customers with HDTVs 50 inches or larger and 37% of those with HDTVs smaller than 50 inches have a smart TV,” Sellers reports. “In comparison, 35% of customers with HDTVs 50 inches or larger and 11% of those with HDTVs smaller than 50 inches have a 3D TV.”
Read more in the full article here.