“Ex-Burberry CEO Angela Ahrendts takes over Apple retail just in time for its 13th-year anniversary May 19,” Jonny Evans writes for Computerworld. “Since launch the company’s high street stores have become some of the most profitable shops on the planet.”

“That’s not to say Ahrendts has an easy task ahead of her as she takes the helm. Apple’s retail store income hit $5.227 billion in Q2 14, down 25 percent on the traditionally super-strong first quarter but flat on a year-on-year basis,” Evans writes. “Former retail chief, John Browett, left in October 2012. In the absence of a leader Apple’s retail growth has slowed. While the number of stores hit 422, revenue per store declined to $12.4 million in the last quarter from $13.1 million in Q2 2013.”

Evans writes, “It seems plain the chain needs the kind of focus the ex-Burberry CEO may bring.”

Read more in the full article here.

MacDailyNews Take: No “saving” required, just a bit of refocusing. The most important people in the stores are the customers, Apple. Not maintaining counts of how many people are inside at any given moment, or facing iPhone accessories, or kibitzing with each other, etc. (while ignoring the most important people in the store).

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