“Last year Apple introduced store sheet, a feature that allows developers to offer sell things like music and movies inside their apps without making you leave and head to iTunes,” Emily Price reports for Engadget.

“Now a new app from Disney is taking the feature a step further, allowing you to play iTunes purchases in-app as well,” Price reports. “The first of its kind, Disney’s new Movies Anywhere app not only allows you to purchase and play new Disney movies within the app, it also allows you to stream Disney content you’ve already purchased from iTunes without downloading it again onto your device.”

“As long as the app knows you’ve purchased the movie before, you’ll be able stream it for free on your favorite iOS device or on your home computer,” Price reports. “The app includes over 400 Disney, Pixar and Marvel flicks.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]