Parks Associates announced new research today showing Apple has expanded its dominance this year as the top CE brand for planned holiday purchases, topping Dell for the first time as the most popular brand for desktops. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates, in a statement. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

The research shows the top-five intended brands for desktops:

1. Apple
2. Dell
3. HP
4. Acer
5. Asus

The most popular brands among tablet shoppers are as follows:

1. Apple
2. Amazon
3. Samsung
4. Microsoft
5. Acer

For streaming media devices, top brands are the following:

1. Apple
2. Roku
3. Buffalo
4. D-Link (Boxee Box)
5. NETGEAR

Parks Associates released research last month showing Sony beats Microsoft for game console purchase intentions this holiday season. Samsung is the top brand for flat-panel TVs, and Amazon is the top e-book reader brand.

2013 Holiday CE Purchase Intentions features consumer research from a nationwide survey of 2,500 U.S. broadband households fielded in 4Q 2013. Data on other CE devices are also available.

Source: Parks Associates

MacDailyNews Take: The tide has turned. Strongly.

We never doubted it for a second.

And, what is this “Dell” of which they speak?

SIDAGTMBTTS.