Parks Associates’ Top 10 streaming video list reveals significant gains for Apple TV+, Disney+, and HBO Max ahead of the third annual…
Tag: Parks Associates
Among new OTT subscribers, 27% subscribed to Apple TV+ since start of COVID-19 crisis
According to Parks Associates, among new OTT subscribers, 27% subscribed to Apple TV+ since start of COVID-19 crisis. Parks Associates reports the churn…
Users give high marks to Apple TV’s user interface
70% of CE purchasers said ease of use is a “very important” purchase consideration…
Apple remains the dominant smartphone manufacturer in the U.S.
In advance of Mobile World Congress this month, Parks Associates released new mobile research today…
Developer of Apple Watch-only app sees huge spike in downloads at Christmas
Something tells me that there were a lot of Apple Watches under the tree this year
Apple Watch could surprise to the upside
I believe the Street is estimating that Apple sold about 5.5 million Apple Watches in the December quarter…
Apple Watch future is bright as U.S. smartwatch sales seen primed for surge
Smartwatches are particularly popular among broadband households with children…
Apple Watch too expensive for most consumers?
One in ten US broadband households plan to buy a smartwatch in 2015…
Apple’s dilemma with Apple TV
Let there be no question, Apple had better be developing a marketing roadmap for Apple TV…
Google Chromecast now beating hobbyist Apple in the TV streaming market
Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear…
Streaming media player study: Roku leads U.S. market, but Apple TV still ahead globally
Parks Associates announced a new report today showing that more than 25%…
Apple tops Dell for first time as most popular brand for PCs
Apple has expanded its dominance this year as the top CE brand for planned holiday purchase…
Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed
Consumer preferences in one of this holiday’s hottest categories…
