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Tag: Parks Associates

Top 10 U.S. streaming list reveals significant gains for Apple TV+, Disney+, HBO Max

Wednesday, November 18, 2020 12:14 pm4 Comments

Parks Associates’ Top 10 streaming video list reveals significant gains for Apple TV+, Disney+, and HBO Max ahead of the third annual…

Among new OTT subscribers, 27% subscribed to Apple TV+ since start of COVID-19 crisis

Wednesday, July 1, 2020 2:19 pm6 Comments

According to Parks Associates, among new OTT subscribers, 27% subscribed to Apple TV+ since start of COVID-19 crisis. Parks Associates reports the churn…

Users give high marks to Apple TV’s user interface

Monday, October 14, 2019 10:07 amMonday, October 14, 20196 Comments

70% of CE purchasers said ease of use is a “very important” purchase consideration…

Apple remains the dominant smartphone manufacturer in the U.S.

Wednesday, February 10, 2016 4:30 pm2 Comments

In advance of Mobile World Congress this month, Parks Associates released new mobile research today…

Developer of Apple Watch-only app sees huge spike in downloads at Christmas

Tuesday, January 5, 2016 9:01 amTuesday, January 5, 20164 Comments

Something tells me that there were a lot of Apple Watches under the tree this year


Apple Watch could surprise to the upside

Tuesday, December 29, 2015 5:38 pm15 Comments

I believe the Street is estimating that Apple sold about 5.5 million Apple Watches in the December quarter…

Apple Watch future is bright as U.S. smartwatch sales seen primed for surge

Wednesday, December 16, 2015 8:58 amWednesday, December 16, 20156 Comments

Smartwatches are particularly popular among broadband households with children…

Apple Watch too expensive for most consumers?

Monday, July 13, 2015 2:06 pmMonday, July 13, 201540 Comments

One in ten US broadband households plan to buy a smartwatch in 2015…

Apple’s dilemma with Apple TV

Thursday, December 4, 2014 4:25 pmThursday, December 4, 201439 Comments

Let there be no question, Apple had better be developing a marketing roadmap for Apple TV…

Google Chromecast now beating hobbyist Apple in the TV streaming market

Wednesday, December 3, 2014 4:29 pmWednesday, December 3, 201451 Comments

Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear…

Streaming media player study: Roku leads U.S. market, but Apple TV still ahead globally

Saturday, July 12, 2014 4:01 pmSaturday, July 12, 201425 Comments

Parks Associates announced a new report today showing that more than 25%…

Apple tops Dell for first time as most popular brand for PCs

Thursday, December 5, 2013 9:00 amThursday, December 5, 201318 Comments

Apple has expanded its dominance this year as the top CE brand for planned holiday purchase…

Interest in Microsoft’s Surface tablet plummeted 53% after product details, price revealed

Friday, December 14, 2012 1:20 pm23 Comments

Consumer preferences in one of this holiday’s hottest categories…

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