“For the first time since the 2009 introduction of the iPhone 3GS, Apple appears to be keeping quiet on just how many devices it presold in the first 24 hours. In the past, the company has published the first-day figures in an early-morning press release on the Monday following the Friday start of sales,” Lowensohn reports. “That’s an unusual change in habit for something that has become bragging rights for Apple, which has more than doubled the number of preorders it’s received each consecutive year.”
Lowensohn reports, “One likely reason: in contrast with other iPhone launches, Apple is now selling two new devices… Yet the 5C is the only device up for presale, with Apple planning to begin sales of the 5S model at 12:01 a.m. PT on Friday, Sept. 20, as well as through its carrier partners.”
Read more in the full article here.
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